benchmark 
Vision Edge Marketing
JUNE 6, 2023
Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus.
Heinz Marketing
JUNE 7, 2021
This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.
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ANNUITAS
DECEMBER 11, 2023
The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well. . #2
Adobe Experience Cloud Blog
JUNE 14, 2016
Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion? Personalization!
KoMarketing Associates
MAY 30, 2017
Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.
Cintell
FEBRUARY 9, 2016
If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Both competitive and industry trend research is conducted at least quarterly.
ViewPoint
MARCH 6, 2012
Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.
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