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3 Steps for Selecting the Right CMS for Your Website Redesign or Re-platform

Bluetext

Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases. No matter where your company falls on this spectrum, we have proven guidelines for deciding on which CMS will be the most appropriate for your organization. Determine Your Stakeholders and Their Needs.

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Marketing in a New World (Part 5 of 5)

Bluetext

Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases. No matter where your company falls on this spectrum, we have proven guidelines for deciding on which CMS will be the most appropriate for your organization. Determine Your Stakeholders and Their Needs.

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Marketing in a New World (Part 5 of 5)

Bluetext

Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases. No matter where your company falls on this spectrum, we have proven guidelines for deciding on which CMS will be the most appropriate for your organization. Determine Your Stakeholders and Their Needs.

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Who Benefits Most from Content Intelligence?

PathFactory

Can’t I use my CMS to tag my content, like I’ve always done? The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Account-based marketer : As Forrester said, “there’s no personalization without content intelligence.”

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Machine Learning and Personalization at Evergage

SWZD

My former company had a freemium model at the time, and we used Evergage for personalizing the user experience within the free app – for example, recommending a webinar or presenting an upsell offer. I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Key Trends Impacting B2B Marketing.