What does CRM-Driven Marketing Actually Mean
Hubspot
OCTOBER 2, 2019
This trend of adopting different martech solutions has hit our customer base, too. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs. More and more martech solutions will pop up on this map next year, because marketers can't get enough of them.
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