Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   In my previous brief, The Design of Buyer Experience , I noted the monumental shift occurring in our market-driven economy in terms of buyer behavior and buyer strategy and that this shift is ushering in a new era of Buyer Experience Economics for both buyers and sellers alike. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Both changes in reader technologies and reader behaviors are altering previous business models significantly.  Social Buyer Cycle. . 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   If your planning is not taking into account changing behaviors of buyers, then the organization will be in misstep with its buyers.  To say things are changing is an understatement.    There should also be a healthy realization that knowledge of buyers may be not up to date. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    While B2C successes in customer experience offer a guide, the translation to the complex world of B2B is not that easy. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    Buyers are asking for better experiences and better solutions.    One critical response is to develop strategies designed to innovate the sales experience for buyers. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.  Trend 1: From Sales Relationship to Sales Experience.   Okay, so you think he is having a good buyer experience? .”  What do I mean? 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. By modeling buyers, buying scenarios, buyer experience, and decision journeys, B2B executives can then map strategy as well as tactical marketing and sales activities that enable them to connect with B2B buyers on a relational level. Focus On The Total Brand and Buyer Experience.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

seo.co

FEBRUARY 10, 2022

When you’re first starting out, most of your goals will be speculative, or based on preliminary forms of research like market research or competitive research. Experiments, however, are risky; conceptually, you might identify them as strong opportunities for development, but in practice they may see very different results.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

B2B Marketing Zone Posts

JUNE 9, 2010

Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. More to Come.&#. Websites, an ad that makes me want to scream.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40