Buyer Personas Buying Cycle Research Wikipedia 
Tony Zambito
MAY 12, 2011
Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.
Tony Zambito
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. The buyers of today and tomorrow will look vastly different than the buyers of yesteryears.
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Tony Zambito
MAY 1, 2011
Image via Wikipedia. An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? .
Tony Zambito
SEPTEMBER 22, 2010
Image via Wikipedia. Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds. Buyer Personas. Buyer Journey Mapping and Design.
Tony Zambito
OCTOBER 25, 2010
Image via Wikipedia. He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions. Mead was most certainly a forerunner to today’s modern methods of qualitative research.
Tony Zambito
SEPTEMBER 8, 2010
Image via Wikipedia. Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.
Tony Zambito
OCTOBER 27, 2010
Image via Wikipedia. Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.
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