Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    Older non-contextual methods of research will no longer suffice in today's social and buyer-driven marketplace. 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. Cohesion : In conversations with several B2B CEO’s, a recent issue is that while there have been new approaches related to areas such as demand generation, content marketing, and social media, there is a lack of cohesion in these efforts that contributes to the overall buyer experience.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.  Demand is still very much part of the business vocabulary today.    This shift underway is creating an economic relationship between demand, experience, and revenue. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.   The Research Methods of Social Buyerology (buyerpersonainsights.com).    To date, it appears that many of the efforts to reach buyers remain tactical in nature. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. By modeling buyers, buying scenarios, buyer experience, and decision journeys, B2B executives can then map strategy as well as tactical marketing and sales activities that enable them to connect with B2B buyers on a relational level. Focus On The Total Brand and Buyer Experience.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. MI6 Marketing Agency , September 15, 2010 Author: Chris Herbert. wasn’t disappointed. Rules Have Changed. Blogger Relations.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40