KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. That being said, just 16 percent of marketers said they are actively working on AI-related projects.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

JULY 3, 2018

As a consumer working with a big company, it’s easy to get lost,” says Ben Bradley, managing partner and creative director of digital marketing agency Macon Raine. Lead quality (45 percent) was considered to be the main barrier to email marketing success.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

OCTOBER 5, 2017

The “State of Marketing Attribution 2017” from Adroll recently discovered that the majority of marketers (35 percent) believe that defining the online customer journey is the greatest barrier to marketing attribution. This is followed by a lack of prioritization in analytics (32 percent) and the complexity of data (32 percent).

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

KoMarketing Associates

OCTOBER 3, 2017

Ease of use also creates a low barrier to entry. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day or during scheduled time during the work week. Anyone with an email address can create an account. Commitment.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. Project or process videos showing your team and company at work doing what they do best. If it is, you’re not alone.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

AUGUST 23, 2018

Let’s be clear: Personalization works. It works for customers and for marketers, for Sales and for customer support, for customer success – and even for your CFO. Miss any one of those pieces and your beautiful machine won’t work. And even worse, you’ll have done a truckload of work for naught. Your work serves them.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

MAY 30, 2018

Even if commercial activity ends up being the only route accessible in influencer marketing, the ongoing engagement through Twitter may break down barriers in outreach, since those profiles will already be aware of the brand / organization pitching them. Employment Engagement.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. Content Marketing Budgeting Statistics. Optimizing Marketing Automation. The top answer (44%) was delivering personalized content to their audience. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. And just throwing random acts of content at people… probably isn’t working.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

NOVEMBER 25, 2014

You must remember that ease of use also creates a low barrier to entry. Work hard at creating your own unique voice in the community and in understanding what works (and doesn’t work) for your specific situation. In most success stories, we only hear the results and not the work that goes into the process.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

AUGUST 18, 2020

See how to make it work for you. It’s no secret that video works, or that social media is one of the best places to use it. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. Project or process videos showing your team and company at work doing what they do best.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JUNE 16, 2015

Smaller Character Limits Tend to Work Best – The callout extension can allow for up to 25 characters per instance of text. Example Callout: Find Us At EXAMPLE CONFERENCE Booth 24. Brand Communication Statements. However, smaller bits of text (usually around 12 – 15 characters) tend to perform the best.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. This article serves as a good refresher for what to keep in mind when editing your own work. . As Mark and Eric note during their video, “g ood style in writing removes barriers to message communication.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

SEPTEMBER 10, 2019

This is what your customers will see and work through, so it can help to build a vision of what you’re aiming for. Have you implemented them well enough that they really work? Simply removing those barriers to purchase can improve their customer experience. We need to look at things the way customers would see them. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

APRIL 25, 2013

” It provides numerous contact points for new prospects starting with very low barriers to entry. We recently released the Definitive Guide to Marketing Automation which equips businesses with best practices to put these processes to work. ” to “I’m ready to buy from this site!” Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MAY 31, 2012

Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them. But that needn’t be a barrier to social media success. whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

JUNE 2, 2016

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 22, 2014

Must agree with @dmscott –> "FEAR is the biggest barrier to making #inbound marketing work." For some reason, B2B marketers think that if they follow around their target audience enough, they will have a chance to work with them. " #inbound14. — Nate Riggs (@nateriggs) September 17, 2014.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

MAY 9, 2019

How are they working to overcome these barriers? Ultimately, both there are major improvements coming in both software and skills that lower the barriers to entry for real-time personalization, and we expect adoption to increase exponentially in the next two years.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 120

KoMarketing Associates

MAY 8, 2018

The type of urgency can vary and what works best probably depends on what you’re offering and the industry. These make great CTAs because they break down the barriers to objection. Clients can reason that if something doesn’t work out for them, they can simply request their money back.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

APRIL 4, 2017

It was of little surprise that these marketers view the quality of leads generated as their most important goal but also their most significant barrier to success. The key question asked: What strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation? Key Takeaways for B2B Marketers.

Multi-Channel 128

Multi-Channel Lead Generation B2B Marketing Lead Ranking 128

KoMarketing Associates

OCTOBER 30, 2018

Organizing that mess of content chunks on the floor into a purring machine takes work and planning. Creating a successful strategy” was also among their top three barriers to success. B2B content marketers who use marketing automation tend to know exactly which parts of their marketing work, or don’t work.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

JANUARY 17, 2019

That’s why it’s a challenge , and often mentioned as a primary barrier to marketing automation success (only strategy seems to give marketers as much trouble). Re-engagement programs are generally the low hanging fruit of marketing programs: They can generate strong results with just a little bit of work.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

JANUARY 10, 2017

More than a third of marketers said that implementation challenges served as a barrier to Martech adoption last year. While we didn’t segment or tally responses by company type, we found that, overall, marketers are showing signs of success with implementation and use of marketing technology when compared to last year.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

KoMarketing Associates

JANUARY 10, 2017

More than a third of marketers said that implementation challenges served as a barrier to Martech adoption last year. While we didn’t segment or tally responses by company type, we found that, overall, marketers are showing signs of success with implementation and use of marketing technology when compared to last year.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

KoMarketing Associates

JULY 9, 2019

Most enterprises lack the ability to create a single point of control, creating a barrier to executing their customer strategies. This is complicated by needing to work with a moving target as consumer expectations continue to increase, and the technology to reach them continues to change. ABOUT JOHN NASH.

Enterprise Management 137

Enterprise Management Work Management Marketing Management Touchpoints 137

KoMarketing Associates

JANUARY 24, 2017

Over recent months, we’ve worked across a variety of client accounts to implement content hubs and resource sections that are optimized for both users and search engines. We had to work iteratively and solve these issues as they arose.” Overcome Cultural & Language Barriers. ” 12. Consider Chatbots for SEO.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. Don’t think the HackerNews reverse engineering tactic works? Make a case to your teams about the benefits of working together. ShannonMcGuirk_ #Mozcon.

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28