Remove Barriers Remove Media Remove Television marketing Remove Twitter
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” You have to be on Twitter.

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Interview with Mark Schaefer

Onalytica B2B

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world.

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The Social Media Isolationist

Biznology

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Kerry Flynn is a business reporter for Digiday where she reports on digital platforms as they relate to media, buying, brands, and publishers. Martin Swant. Kerry Flynn.

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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap.

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies.

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7 Digital Marketing Channels That Empower Your Results

EveryoneSocial

Print ads, billboards, telemarketing, radio, and television were the main sources of marketing to audiences for decades. Social Media. There are billions of people active on social media channels, whether that is LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. of Baby Boomers are active social media users.