KoMarketing Associates

JANUARY 23, 2018

Because no content marketer worth their salary would ever do something like this. Publishing a post – even an awesome post – about oranges makes no sense if you’re in business to sell accounting services. How content strategy fits into marketing automation (and content marketing in general).

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

BenchmarkONE

SEPTEMBER 22, 2020

One of your job’s biggest demands is ensuring families are engaged and informed on what sets your institution apart. In fact, marketing automation was created to make life easier for marketers, no matter what it is they’re marketing. 8 Benefits of Using Marketing Automation . Saves Time.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Work Management 101

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Partner with a Marketing Agency. Partner with a Marketing Agency. Embrace Automation and Martech.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

SmartBug Media

FEBRUARY 28, 2020

Over the next decade, financial services marketing challenges will increase significantly. In the coming years, financial services marketing teams won’t be able to overlook this generational cohort. What should your marketing team do? Challenge #2: Your Financial Services or Product Pages Aren’t Performing Well.

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ClickDimensions

MARCH 7, 2023

These two teams are usually Marketing and Sales. Though they both work within reach of each other with the same end goal, sometimes barriers are formed, fragmenting communication and as a consequence, the customer journey. – Source Marketing and Sales Unification: Which tools should you use?

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing. Sales and marketing alignment.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Biznology

DECEMBER 18, 2017

People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. The 20th century was governed by mass market products.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. Automated marketing technology continues to advance rapidly. I think we are entering the age of the customer experience platform.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. Other vendors have asked the same questions and reached the same conclusions.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Zoominfo

AUGUST 31, 2020

An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering questions about the world. When asked to produce a piece of information, GPT-3 taps into 175 billion parameters, or weights, when providing a response. And that’s fine.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

SugarCRM

DECEMBER 29, 2015

Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. When people learn about what marketing automation can do, they can be intimidated.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. When people learn about what marketing automation can do, they can be intimidated.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Hubspot

APRIL 5, 2019

Autoresponders are a way to dip your toes into email automation. They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. The Best 8 Autoresponder Software. GetResponse.

Autoresponders 98

Autoresponders Enterprise Management Marketing Automation Services Work Management 98

ClearVoice

FEBRUARY 24, 2019

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. White label marketing is an opportunity for marketing agencies to offer more value to clients by giving them “the total package” but at a fraction of the cost.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Read on to discover the biggest barriers to success for IT, Marketing and HR tech buyers and the key insights they deliver to help construct your winning content strategy….

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. Marketing and sales operations consequently became more proficient with technology.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Martech Advisor

OCTOBER 28, 2019

Marketing automation can be an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Simon Moss, the Marketing Director of Communigator discusses these findings.

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Automation B2B Marketing 68

Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Tomorrow People

JULY 21, 2021

As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral. The concept is well proven, followed by leading technology platforms including Stripe, Slack, and Zoom.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Customer Experience Matrix

APRIL 27, 2017

Propel addresses a fundamental problem that has limited the growth of all small business sales and marketing systems: the vast majority of small business owners don’t have the time, money, skills, or interest to use them well. Infusionsoft managers are acutely aware of the issues and doing everything they can to remove start-up barriers.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Martech

OCTOBER 31, 2023

Sometimes, they contain crucial information — like details about a meeting. The first step to ensure delivery is to follow basic email good practices: Use a reputable email service provider. Test your email with deliverability tools. Your email service provider support forum is a good place to start. Optimize for mobile.

Work Management 104

Work Management Marketing Automation Services Marketing Management Deliverability 104

Customer Experience Matrix

MARCH 16, 2012

The move closer as Web sites capture more individual-level information and present more personalized treatments. And, as the two giants converge, the marketing automation industry stands between them like a mushroom, waiting to be crushed or gobbled up (if giants eat mushrooms). Some of that gobbling has already begun.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

DiscoverOrg

JANUARY 31, 2019

presidential election and ensuing claims about what information is factual, and what is … “alternative facts.” Deals are closed with accurate information. You also risk damaging your company’s reputation, and yours, by representing yourself as ill-informed and ineffective. Double-checking the context.

Marketing Automation Services 136

Marketing Automation Services Outreach Barriers Vendors 136

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Zoominfo

MAY 5, 2019

However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews. Email marketers are constantly searching for ways to expand their reach and improve their lists—even marketers who already run successful email programs.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. So why does this happen?

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

LeadSquared

MAY 26, 2015

It’s a common misconception that marketing automation can only be used by enterprise companies. Like so many other types of business technology, an expanding market of users and an increase in the number of software vendors has driven the price of this software down and resulted in a more accessible standard for user experience.

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

KoMarketing Associates

SEPTEMBER 22, 2021

Video content is likely to remain a very popular form of content, so now is the time to start thinking about how you can incorporate it into your content marketing strategy. Optimizing Marketing Automation. Delivering personalized content could be made easier via marketing automation, as explored here.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SendX

FEBRUARY 22, 2019

SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses. To understand our market and its needs better, we’ve actually spent a substantial amount of time digging and analysing each and every feature of the MailChimp competitors.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Hubspot

JULY 10, 2020

Integration brings different pieces of software together and enables their data to interact. When done well, integrations enable your marketing team to: Create the most holistic marketing ops strategy across your software ecosystem. Allow data to seamlessly flow between key platforms and enrich each one.

Work Management 100

Work Management Marketing Management Marketing Automation Services Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 6, 2015

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Marketing Automation Automation 48

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54