ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Nevertheless, Marketing Charts’ figures from 2020 suggest watching TV remains the favorite evening past time for 23% of Americans. . CTV ad spends in the US are expected to reach $11.36

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Hubspot

SEPTEMBER 5, 2018

A recent article by eMarketer reported that just under 75% of shopping carts are abandoned , and even more for mobile users. Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Mobile Optimized.

eCommerce 78

eCommerce Design Conversion Click Rate 78

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Porch Group Media

JANUARY 19, 2021

Email remains one of the most used and effective marketing channels. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Porch Group Media

DECEMBER 9, 2019

The Current State of Email Marketing. Email remains one of the most used and effective marketing channels. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and successes. Email Marketing Challenges. Email deliverability (37%).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Plus, emojis can transcend even language barriers.

Paid Search Agency 100

Paid Search Agency Microsite Mobile Marketing Emarketing 100

Digilant

JULY 15, 2021

The travel category is commoditized and highly competitive, with aggressive marketers for brands, OTAs, and third-party booking sites spending hundreds of millions of dollars in media. eMarketer reports that in 2019 travel marketers are expected to spend over $10 Billion across digital channels alone. Location-Based Targeting.

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

Mass Analytics

DECEMBER 20, 2022

according to eMarketer. As a result, marketing teams must quickly adapt to this new environment. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. Marketing Mix Modeling. Digital ad spending however persisted during the pandemic.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Vidyard

JUNE 20, 2019

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. It turns out, that’s all a myth.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Vidyard

JUNE 20, 2019

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. So why would you want to and add video marketing on top of all that?

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Terminus

JULY 10, 2020

The main goal of ABM is to bring marketing and sales into better alignment and deliver personalized and engaging experiences. As a result, marketing and sales must adapt their processes to ensure they’re delivering a seamless and continuous buying experience. The homepage is the new landing. Immediate Conversation to Engagement.

Account Based Marketing 49

Account Based Marketing Work Management Marketing Management Top of Funnel 49

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

DECEMBER 12, 2011

The discussion around mobile marketing often centers around smartphones, but it really extends to ereaders and tablets as well. eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. 5 Content Formats That Rock on Mobile.

Emarketing 28

Emarketing Mobile Advertising Mobile Marketing Content 28

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126