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Rise of the B2G Chief Growth Officer: Why CGOs Need the Right Marketing Partner

Bluetext

From aligning business units and leaders and driving expansion into new geographic and domain markets, to breaking down siloes, accelerating the transformation of vision into strategy, and strategic capture. Notable but not surprising in the writeups of each CGO move is subtle variations in what each hire would be prioritizing.

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How to Build an Exceptional Law Firm Marketing Website

The Lead Agency

Thus, your digital domains will often contribute significantly to potential consumers’ first impression of your law firm. While lacking an online presence altogether is unfavourable, the bad impression left by a confusing, unappealing website can be difficult to come back from. “

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Tech stacks are still large, but orchestration can make all the difference

chiefmartech

But my impression is that growth is leveling off. The State of Martech 2022/23 report recently published by the Learning Experience Alliance (LXA) reinforces this fact: inadequate technology integration is still the main barrier to marketing technology investment and use today. Companies have ~130 SaaS apps on average.

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What Is Second Tier Link Building?

seo.co

This trustworthiness is measured in terms of “domain authority” and “page authority,” which exist at the domain and page levels, respectively. These metrics are calculated in large part based on the number and quality of links pointing to a domain or page. Authority refers to how trustworthy the page is.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

Mautic is software that can be installed on your own server and customized with logos, domain names, color schemes and more. If your clients have shopped around for marketing automation, they will be aware of that large financial barrier to purchasing marketing automation.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. This gets them further enhancements such as custom domains, additional integrations, and a second user. My general impression was positive.