Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Webinar Metrics 329

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 329

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Here are a few tips that will help to boost your company’s profile on LinkedIn. Update your profile image and banner. Guest post by Stuart Cooke. This is a no-brainer, but too often it’s neglected.

Linkedin 219

Linkedin Paid Search Agency Companies Banners 219

Marketing Insider Group

MAY 17, 2021

Consider the profiles of past event attendees and attendees of similar events, then create an attendee persona profile. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Below are some ideas to consider: Platform banners.

Webinar Metrics 253

Webinar Metrics Organization Marketing & Strategy Merchandising 253

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. The expectations can be overwhelming.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org.

Paid Search Agency 132

Paid Search Agency Allocation Advertising Agencies Ad Exchange 132

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Planning 103

Planning Work Management Marketing Management Landing Pages 103

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

NOVEMBER 29, 2023

CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. While building user trust and maintaining ethical standards are key benefits of CMPs, businesses and marketers can benefit from these platforms more directly.

Digital Asset Management 101

Digital Asset Management Work Management Privacy Marketing Management 101

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. In this article, we will explore how Houzz can benefit building product marketers and offer valuable insights on leveraging this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Then, click your profile icon in the top-right corner of the screen and select YouTube Studio from the drop-down menu. YouTube is not just a platform for sharing videos.

Youtube 109

Youtube Copyright Paid Search Agency Work Management 109

FMG Suite

APRIL 25, 2024

Those seeing none might start to believe it isn’t an effective marketing tool. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Before you start posting, you’ll want to ensure your profile is optimized. But that’s far from the truth.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

Those seeing none might start to believe it isn’t an effective marketing tool. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Before you start posting, you’ll want to ensure your profile is optimized. But that’s far from the truth.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Check out our Twitter and Facebook banners below.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. With the stage set, here are five steps to performing a YouTube channel audit: Complete and update your profile. Complete and update your profile. Profile picture. Banner image.

Youtube 90

Youtube Banners Ideal Customer Profiles Keywords 90

Bannerflow

JANUARY 21, 2021

Whether alone in the office, working remote, or surviving home-schooling, designers and marketers collaborated via the cloud to get the job done. Read more about how ATG produces its display campaigns and this in-banner video campaign here. CM.com’s display campaign was designed to help launch its latest mobile marketing platform.

Display 98

Display Advertisements Advertising Campaigns 98

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Why Should you Market your Business on Facebook Pages? Social media marketing basically begins with Facebook.

Small Business Marketing 107

Small Business Marketing Facebook Business Ideal Customer Profiles 107

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Using an example from one of our clients, one of the ways we’re using UTM tracking is to identify how much traffic the client’s Google My Business profile is sending.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

SmartBug Media

JUNE 5, 2020

An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Kula Ring Podcast Episode 63: Transform Your Business With Account-Based Marketing. Will these tactics cost marketing dollars?

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Hubspot

FEBRUARY 23, 2014

On social media sites like Facebook, Twitter, and Pinterest, marketers and business professionals who are on an endless quest to weed through the clutter in order to attract and engage consumers seem to have internalized Shah’s tactics. 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images.

Banners 28

Banners Hubspot Profiling Linkedin 28

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Banner image is the large graphic at the top of your YouTube channel. It’s also your ticket to funneling channel visitors to your website, other social profiles and more.

Youtube 83

Youtube Advertising Channels Branding Brand Identity 83

ANNUITAS

OCTOBER 7, 2020

But there’s also a parallel in the marketing world. As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. Banner Ads. So, where do one-hit marketing wonders end up?

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

seo.co

APRIL 21, 2022

Building a successful SEO or marketing agency is highly dependent on scaling. Hold Free Local Marketing Events. Instead, make it about something more expansive and attractive – like marketing, branding, or lead generation. There are four main areas of your profile to focus on: Headline. Profile Picture.

Ideal Customer Profiles 104

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 104

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. It’s word-of-mouth marketing, supercharged for the digital age.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 126

Martech

NOVEMBER 22, 2021

Email is a powerful marketing tool. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix. Social media is a great option for many B2B marketers. Improve your email marketing campaigns.

Banners 121

Banners Work Management Ideal Customer Profiles Marketing Management 121

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Litmus

AUGUST 9, 2022

Why use social proof in email marketing? Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. 3 ways to use social proof in email marketing campaigns. Read on to learn: What is social proof? 3 ways to use social proof in email. What is social proof? The best part?

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

Envy

SEPTEMBER 11, 2019

If you are interested in how much you need to invest in your PPC budget and what kind of return you can expect, you should check out our shiny new Cyber Security Marketing Campaign Benchmarks Report. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't. Keep text and images simple.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Bannerflow

OCTOBER 16, 2020

CM.com is a global leader in cloud software for conversational commerce and it’s winning display campaign was designed to help launch its latest mobile marketing platform. Our concept was turning an anonymous profile into a person with preferences and habits – moving from just a random data profile with nothing, to a real person.

Display 59

Display Advertising Agencies Advertisements Advertising 59

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerrilla marketing is the answer. What is Guerrilla Marketing? The concept of guerrilla marketing is derived from the idea of guerrilla warfare.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Hubspot

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

Paid Content 101

Paid Content Examples Marketing Budget Marketing Automation Services 101