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B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. The buying process may take 12 to 18 months. 20 different people may be involved in the decision.

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Reputation.com CEO Joe Fuca Unveils Vision for Success in the Feedback Economy at Transform ’19 Conference

Nuvi

Banner Health CMO Alexandra Morehouse talked about how, in healthcare, providers that take advantage of reputation management strategies will come out ahead in the Feedback Economy. Google’s partnership with Reputation.com was also highlighted as key to helping businesses compete in the Feedback Economy.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. by Jon Miller Online video is exploding.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Fonts: When you’re ready to venture beyond Arial, Verdana, and Georgia, tools such as Google Fonts , Font Squirrel , and WhatTheFont expand your horizons with hundreds of original font choices. All of these tools handle basic rank tracking across Google, Bing, and Yahoo!, Google Analytics integration. WordPress Plugins.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.

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How to win in B2B with Artificial Intelligence

Rev

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.