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Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. The solution isn’t simple.
Digital B2B Marketing
JUNE 7, 2012
The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. Salesforce.com. GA : Google Analytics. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions.
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