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4 Reaons Display Digital Advertising is (still) Effective

Digilant

A banner ad, a form of display digital advertising, solely refers to the size of the ad (traditionally 468×68). . It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Cost per metric (CPM). Cost per click (CPC).

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3 Strategies for Creating an Integrated Video Campaign

Adobe Experience Cloud Blog

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%.

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A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 35
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5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials

Porch Group Media

Seek a strong price and value proposition. For example, Furniture Today put out great research examining the price paid for specific product categories by generation. They check seller’s ratings, comparison shop between sites, and research suggests they are 5 times more likely to be influenced by mobile banners and online pop ups.

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Programmatic Advertising: What You Need To Know

Digilant

Private Marketplace (PMP): These invitation-only marketplaces are more exclusive and feature negotiated minimum prices and non-guaranteed volumes. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. Guaranteed Deals: These one-to-one deals feature a fixed price and guaranteed volumes.

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Programmatic Advertising: What You Need To Know

Digilant

Private Marketplace (PMP): These invitation-only marketplaces are more exclusive and feature negotiated minimum prices and non-guaranteed volumes. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. Guaranteed Deals: These one-to-one deals feature a fixed price and guaranteed volumes.

article thumbnail

A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 20