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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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Why YouTube Alone Isn’t a Complete Video Marketing Strategy

Vidyard

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

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The Do’s and Don’ts of YouTube Marketing

Adobe Experience Cloud Blog

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. YouTube Channel Do’s. YouTube Channel Don’ts.

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google.

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Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

Sidebar, banner and other ads of this nature tend to just blend in now and are sort of white noise. Out of all the digital ad formats, video has the highest CTR. They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. That “when” is today and right now. Increase Ad Effectiveness.

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Mobile Marketing Tactics for Business

Sharpspring

A variety of mobile ad types exist, such as: Banners. The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business. Think with Google).

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The role of AI advertising for deep customer experience personalization

ClickZ

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. The situation when a user sees an abundance of banners with completely irrelevant products will become extinct.