article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads? Why Outbrain?

article thumbnail

How one tech company is doing marketing without cookies

Martech

Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Completely losing signups from display marketing and YouTube. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. Great, isn’t it? per click, $6.59

article thumbnail

YouTube Ad Tips from a Video Design & Production Company

Bluetext

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. After one week, they notice that the video ad is significantly outperforming the banner ads. The Trade Desk.

Buy 87
article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

Cost models- CPM, CPA, CPL. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Ad units and rich media.

Display 100
article thumbnail

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Online banner ads are not the most cost effective way to promote your content, with relatively high prices and relatively low response rates versus most of the other options here.