Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. And the winner of Bannerflow’s spring best display campaign is no exception. What was the purpose of this display campaign? Normally our campaigns focus on price and product.

Display 80

Display Advertising Agencies Advertisements Advertising 80

Bannerflow

JANUARY 31, 2019

Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. These teams know our customers and display advertising in general inside out. I mostly did it.

Display 75

Display Paid Search Agency Ads Campaigns 75

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. You’ve been making banners all wrong.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Bannerflow

NOVEMBER 9, 2021

While Komponent is the creative agency through which Saxo Bank’s display campaigns are scaled to all the different formats and variations they require. Together they produce amazing display advertising campaigns for markets around the world! Can you tell us about display campaign production at Saxo Bank?

Display 98

Display Advertising Agencies Campaigns Paid Search Agency 98

Bannerflow

JUNE 7, 2019

In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Bannerflow has been Casumo’s chosen display advertising production platform since 2012. Scaling up personalised content with Casumo.

Display 75

Display Advertising Agencies Advertisements Advertising 75

Bannerflow

JUNE 28, 2019

Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like never before. How do you measure display advertising? How do you A/B test display campaigns? Key display advertising metrics.

Display 75

Display Advertising Agencies Advertisements Advertising 75

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Bannerflow

JULY 15, 2019

Enabling exceptional display advertising is Bannerflow’s mission statement. In the end, the Bannerflow best spring display ad campaign of 2019 was awarded to Georg Jensen. The exclusive Danish jewellers were picked for their ability to craft masterful video campaigns for the smallest and most complicated display ad formats.

Display 45

Display Campaigns Ads Banners 45

Bannerflow

SEPTEMBER 12, 2019

Display advertising is an important channel within iGaming – and it requires the right technology to do it effectively. The majority of Kindred Group’s worldwide display advertising production is done in-house, using Bannerflow, from its London office. What are the challenges of display advertising in iGaming?

Advertising Agencies 45

Advertising Agencies Display Advertisements Advertising 45

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. And the winner of Bannerflow’s spring best display campaign is no exception. What was the purpose of this display campaign? Normally our campaigns focus on price and product.

Display 52

Display Advertising Agencies Advertisements Advertising 52

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here are a few reasons: 1. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

B2B Marketing Directions

MARCH 17, 2024

Human perception of image quality and realism Social media engagement Click-through rates of banner ads The studies used AI-generated images created with 13 text-to-image diffusion models, including DALL-E2, Jasper, Midjourney v4, and several versions of Stable Diffusion. The measure of effectiveness used was click-through rates (CTR).

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. And the winner of Bannerflow’s spring best display campaign is no exception. What was the purpose of this display campaign? Normally our campaigns focus on price and product.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

Webbiquity

OCTOBER 25, 2021

Posters have been a popular format in marketing since the early 19th century , and there are a number of reasons why they have stood the test of time. One reason posters have stood the test of time is because they are incredibly flexible. TV, radio, and banner ads only make an impact for a fleeting moment.

Creativity 284

Creativity Business Banner Ads Banners 284

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Here, we're going to explore why you should use Google Display Network (GDN), how GDN differs from search ads, and how you can target your GDN ads to reach the right people in the right places. Why Use the Google Display Network?

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Vision6

AUGUST 8, 2023

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

Martech

FEBRUARY 23, 2023

They can interact with the virtual car by rotating the image, changing the car’s color, zooming in and getting behind the wheel for a test drive. In addition to DOOH ads, the Toyota Crown campaign also uses display banners and connected TV pre-roll ads. Why we care.

Paid Search Agency 108

Paid Search Agency Multi-Channel Banners Education 108

Valasys

MARCH 20, 2024

Send updated banner ads, text links, product shots and landing pages. For example, eBay routinely tests at least 3 ad variations with affiliates to see what imagery and messaging performs best. By testing creatives, they increase affiliate conversion rates by over 20%. Test creatives sized for smartphones vs tablets.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). B2B DISPLAY ADVERTISING PLATFORMS. As always, must test. . .

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Bannerflow

DECEMBER 4, 2018

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Put simply, the same technologies enabling in-house display are revolutionising marketing. Display advertising is going in-house.

Planning 53

Planning Advertising Agencies Display Advertisements 53

SmartBug Media

JUNE 26, 2023

Your CTA should be prominently displayed and clearly communicate the action you want your audience to take. Expand past the main copy block, include personalized feeds through segmentation or work on interesting banners tying your consumer back to their loyalty points. Test and iterate. Keep it (mostly) short and sweet.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

illumin

FEBRUARY 20, 2024

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Banner ads Banner ads are small, rectangular images, typically combined with text, that are shown at the top or bottom of the screen. Here are some of the types of mobile ads used today.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Litmus

AUGUST 22, 2022

The list-unsubscribe display depends on the inbox provider. The Really Good Emails example below shows how Gmail displays list-unsubscribe as a text link next to the email sender information. This example shows how iOS Mail includes a more prominent unsubscribe banner at the very top of an email. Learn more ?.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Brightedge

FEBRUARY 16, 2021

Interstitial ads are unique to banner ads as they are sometimes interactive and perform better than banner ads. Since they dominate the screen while they are displayed, many brands see positive returns. Displaying a standalone interstitial that the user has to dismiss before accessing the main content.

Google 120

Google Brand Identity Branding Banners 120

Marketing Insider Group

JULY 11, 2023

Display Ads Ah, the trusty, dusty banner ad. Test different strategies and refine them for more effective ads. To overcome the stigma with sponsored content, be transparent and deliver real value through educational or entertaining content. What is the best strategy for this type of advertisement? Run as far away as you can.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. One factor that contributes to ad fatigue is the “banner blindness” phenomenon. Conduct A/B testing to compare different ads and determine which ones perform better.

Ads 52

Ads Ad Frequency Click Rate Banners 52

Bannerflow

SEPTEMBER 7, 2021

This means car advertising campaigns – whether they are automotive banners, car activation campaigns, car influencer campaigns or anything else in between – have to evolve to keep pace with these trends. This is what the best ads do – whether they are part of display advertising campaigns or a mega budget commercial.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Bannerflow

NOVEMBER 22, 2022

It’s estimated that CTR for ads targeting users who have previously shown explicit interest in a product is ten times higher than typical display ads. Much like the success of display ads hinge on creative and engaging assets, dynamic remarketing campaigns often perform at their best when video is at its heart. Pay attention to sizing.

CTR 52

CTR Adsense Banners Stats 52

Convert

AUGUST 3, 2022

Meet Convert Deploy , our newest tool that makes A/B testing approachable and user-friendly, even for those without any technical expertise. Deploy is an A/B testing solution that allows you to easily update your website without writing any code. No more waiting for developers to release your winning test variations into production.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Hubspot

APRIL 8, 2020

This routine has led me to mostly ignore what's usually right underneath the navigation bar: a banner ad. What I'm participating in — by mentally blocking out this banner ad — is called banner blindness, and may be a reason why your banner ads are underperforming. What is banner blindness, and why should you care?

Banners 80

Banners Banner Ads Mobile Advertising Mobile Marketing 80

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Bannerflow

AUGUST 2, 2019

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. We wanted to show you what these tactics are and how to apply them to your own display advertising strategy. It can also be referred to as ad blindness, banner noise or ad fatigue.

Banners 53

Banners Banner Ads Mobile Advertising CTR 53

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. Test out both lengths to see what performs best based on your goals. Additionally, we know the standing out in these crowded marketplaces is also a challenge.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Convert

SEPTEMBER 27, 2021

A/B testing is a great way to measure the effectiveness of your chosen Shopify theme(s). One way to do this is by picking two (or more) themes with different designs (for example, theme A and theme B), then testing their effectiveness against each other! Select the Shopify Themes You Want to Test.

Banners 93

Banners Template eCommerce Analytics 93