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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Newsletter. Of course, promote it via social media.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

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3 Tips to Designing Blog Pages to Capture Leads

NuSpark Consulting

Read Carolyn Frith’s post here for more about the importance of leveraging compounding posts with social and other online promotion platforms to boost visibility. You should always add a blog or newsletter subscribe form to your post page. I Don’t Have Time for a Newsletter and a Blog. Every blog should have a subscribe form.[/caption]This

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Revenue Streams and the Publishers who Love Them

Anyword

Newsletter Subscriptions – In the publisher-reader relationship, nothing says “swipe right” as a user giving you their email. Publishers who use their content – instead of a direct response ad – to connect with their audience can later reach out with specific emails tailored to their interests.

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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

CPG Companies Need to Become Digital Disrupters Ten years ago, when I completed a management consulting project with a CPG firm, the story was fairly predictable: we’d run the numbers, cut underperforming products, double down on winning ideas, work some new angles like limited editions or other promotions, and fight for store placement.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

They took to Facebook Live and Instagram Stories , tapped other drivers and celebrities to promote, plus the series’ charismatic star made plugs in his post-race interviews. Here’s the takeaway: Produce each content piece in part as an experiment – and give it all the promotional resources you can to help it succeed. Click To Tweet.