Martech Advisor

OCTOBER 28, 2019

Local marketing has inherent challenges. However, as more budgets move to giant digital publishers (Google, Facebook, Amazon), the immense reach and streamlined workflow of these platforms are bringing unprecedented power and efficiency to local advertisers, says, Joshua Dreller, Director of Content Marketing, Kenshoo.

Advertising Agencies 56

Advertising Agencies Top of Funnel Advertisements Advertising 56

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 135

Paid Content Top of Funnel Content Marketing Planning 135

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t. It can boost ROI.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. Here's what they said. In the U.S. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outbrain

FEBRUARY 3, 2020

Launched in 2003, Affiliate Summit runs the biggest performance marketing events in the world. Attendees can expect to network and learn from top companies and key decision-makers from the affiliate marketing industry. Use videos in every stage of your funnel. Keep it to 3-5 benefits, in a 30-second to 2 minute video (maximum)!

Paid Content 51

Paid Content Paid Search Agency Top of Funnel Advertising Funnels 51

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

ViewPoint

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. The Impact of Mobile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Hinge Marketing

JANUARY 18, 2022

More and more clients are choosing the ease of digital communications. In many ways the discussion has become not whether to go digital, but rather how to do it successfully. Digital Transformation Defined. Digital Marketing Transformation Defined. Digital Transformation Examples.

Work Management 147

Work Management Marketing Management Marketing Automation Services Service 147

LeadSquared

SEPTEMBER 19, 2018

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation ?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation ?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SmartBug Media

JULY 27, 2021

The higher education industry contributes significantly to growth of the economy, and it was one of many industries heavily impacted by the COVID-19 crisis. With growing demand for online and virtual schooling, higher ed continues to grow in market size , estimated to hit $2,367.51 Content Marketing. Website Optimization.

Lead Generation 105

Lead Generation Inbound Marketing Sales Qualified Leads Marketing Strategy 105

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Customers are educating themselves before contacting company salespeople. Virtual event history.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Strategic-IC

JUNE 20, 2022

I think it goes back to the crux of ABM being more of a business strategy rather than just a marketing campaign, and really thinking about inviting all of the key stakeholders from Marketing and Sales, to commercial products to have a say in the account selection process. You need to look at your strategy and then you need to optimize.

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Sales Management 62

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. It’s a much less intrusive form of marketing and is increasingly popular and successful. Create SMART inbound marketing goals. – Specific.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Content Standard

JULY 23, 2018

Keep them coming back from more—that’s the motto for any marketing team looking to earn long-term value from their audience. Whether you’re creating content to generate awareness, to educate your audience, to inform, or to drive sales, you first need to build an audience before you even think about monetizing your site.

Tactics 66

Tactics Top of Funnel Newsletter User-Generated Content 66

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

nDash

FEBRUARY 28, 2020

No two inbound marketing agencies are created equal. So much has changed since HubSpot defined inbound marketing in 2006, though. Every brand is competing for digital attention and writing keyword-optimized blog posts isn’t longer enough. And the core of that mission has always been the inbound methodology.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65