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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. Studios use these for virtually every major film release; B2B marketers can do the same for key product areas. the kind of content you could charge people for – but decide not to) in order to really go viral.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). All in all, it’s a great way for most to learn.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. And then they will write about you!”

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products.

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9 Guaranteed Ways to Make Industry Events Worth Your While

Hubspot

As you're networking and people are talking about their companies, you have a perfect opportunity to align your company's products or services with their pain points. it means if you happen to talk to someone for whom your products or service are a good fit, you mention it and offer to take a conversation offline.

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Five Characteristics of a Brand Style Guide

Golden Spiral

As the buyers’ table gets younger, the need increases for B2C-style interactions with your prospects. Large companies tend to have much less stakeholder oversight and a much higher volume of asset production. Make sure it’s an intuitive spot in your file system, company wiki, or website. Who Communicates on Behalf of the Brand?