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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This internal buzz stimulates action. Government is Where It’s.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. We too are seeing new entrants jump into this market.

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Your Customers Love You, and This is Why

GreenRope

“The Product” Drives Customer Experience. The predecessor to GreenRope was an email marketing company called CoolerEmail. “Not the Product” Influences the Experience. When we launched our email marketing product, we wanted anyone and everyone to use it. Hardly a one-trick pony.

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Your Customers Love You, and This is Why

GreenRope

“The Product” Drives Customer Experience. The predecessor to GreenRope was an email marketing company called CoolerEmail. “Not the Product” Influences the Experience. When we launched our email marketing product, we wanted anyone and everyone to use it. Hardly a one-trick pony.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

“The Product” Drives Customer Experience. The predecessor to GreenRope was an email marketing company called CoolerEmail. “Not the Product” Influences the Experience. When we launched our email marketing product, we wanted anyone and everyone to use it. Hardly a one-trick pony.