Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. Twitter videos that open with a product produce a 24% increase in positive interest and a 34% increase in click intent. 93% of companies have acquired new customer(s) via social media video. YouTube video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

MAY 10, 2019

Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Content4Demand

JANUARY 29, 2019

Of course, campaigns that take a strong position are never safe from criticism. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . 65% of buyers find a positive experience with a brand to be more influential than great advertising. Forrester). Companies that are experience-led have 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

BOP Design

APRIL 16, 2018

According to Marketing Land , 90% of consumers say positive reviews influenced their purchasing decision. This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy B2B 48

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. She has also held leadership and partnership positions with world-class B2B companies. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing. Mary Shea – LinkedIn: [link]

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. All of these are positively impacted by social media. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? adults overall.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Marketers need to adapt their content strategies to give them what they want and positively affect the buyer’s experience. . They need brands to know who they are, what they care about, and what their expectations are. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. The data may include the lead’s name and contact information, as well as pertinent qualifying details about them or their company (including business name, position, number of employees).

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. The data may include the lead’s name and contact information, as well as pertinent qualifying details about them or their company (including business name, position, number of employees).

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

EveryoneSocial

JUNE 10, 2020

When your organization and the brand have positive equity, people will choose your brand more often and are willing to spend more money for the products or services. Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Is your site number 13 or number 2 on their journey? Send high-yield cold emails.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2 Don’t Be Afraid to Get Creative 3.3 Show, Don’t Tell 3.5 A video is worth 1.8

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Naturally, data figures to be the main driver of that revolution. B2B Buyers Behaving More Like Consumers.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Adobe Experience Cloud Blog

JUNE 21, 2019

In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. But when the match begins, those positions become less obvious as teams fluidly take possession and move up and down the field. Today’s B2C and B2B journeys are becoming more alike.

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Forrester estimates that a 60-second video has the same value as 1.8 Now it’s time for more companies to follow suit. million words.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. That said, we’d prefer not to take a public position on naming the “best” or “worst” ESPs. Do they emphasize a particular industry or set of industries?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Don’t look now — but you did it. YOU LAUNCHED YOUR SOFTWARE PRODUCT.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Don’t look now — but you did it. YOU LAUNCHED YOUR SOFTWARE PRODUCT.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. It’s also important to ensure the messaging is consistent - you don’t want to be in a position where Sales and Marketing are not consistent in their messaging.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. It’s also important to ensure the messaging is consistent - you don’t want to be in a position where Sales and Marketing are not consistent in their messaging.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. Sales and marketing alignment drives positive business results such as higher ROI and growth. Insight puts marketers in a better position to build a thorough content plan that is personalised to build engagement with their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

EveryoneSocial

JULY 31, 2018

Although content is both important for B2C and B2B, understanding the value of strong content plays a bigger role in B2B. pieces of content before making a purchasing decision, according to Forrester. Plus, it may unveil content gaps that could make a positive difference in closing deals. What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. This is a good lesson to learn from B2C.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. Avoid being too feature or jargon-heavy. Cvent strikes the perfect balance. That’s a whole lot of room for story.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

OCTOBER 14, 2010

We bid on the keywords with other advertisers and depending on our bid, the relevance of our landing page content to the keywords, the number of clicks we generate over time, and other factors like our location, the position of our ad is determined by the search engine, at the time of the search. James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. One video blending a Justin Bieber CD generated more than 2.8 million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. DemandSage) 87% of marketers report a direct, positive impact on sales from video marketing. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Venngage) 43% of readers admit they only skim through blog posts.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147