Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Production was active, consumption was passive. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? You’re Using the Wrong Social Media Sites.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

Webbiquity

JULY 12, 2010

Responsibility should be placed as high as possible—with the CEO ideally (think Tony Hsieh , or Jonathan Schwartz before the sale to Oracle). In b2c, contests, games, apps and coupons are popular content. Who: the first who question is who will be in charge of social media efforts? Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Buzz Marketing for Technology

JULY 7, 2010

So tell me about the typical concentration of B2B customers versus B2C customers? A: In the B2B world, the actual number of customers is microscopic when compared to B2C. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000. This is always the low hanging fruit.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

LEADership

DECEMBER 3, 2013

There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Break down those silos and bring sales and marketing closer to each other. This will assist with conversions and your sales team will love you for it.

B2B 40

B2B Curation Demand Generation Digg 40

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. My conclusions is that more B2B cos will conduct some controlled experiments, leverage learnings in B2C, and jump in with vigor. It was the silence of Twitter. Think software, think telecoms).

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side. in the latter half of 2010. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Driving sales directly was ranked by both groups as the least effective use of the platform. Successful Twitter Marketing Strategies by Social Media Optimization.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. But which networks are most effective for spreading the content produced?

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

But does the B2B need the same platform components as B2C?) The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Related Post. Share this on Bebo.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. Infograph] by Thoughtpick.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160