markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Most B2B websites have a few common types of pages in the main menu: information about products or services, information about the company, a contact page, and a link to the company’s blog. As markets mature, websites need to evolve.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. A customer training blog.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. This functionality is about managing the calendar for the entire marketing department, from promotions to content to PR and so on. Infrastructure.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Webbiquity

FEBRUARY 21, 2012

Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. . • Guides / toolkits.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Volume of traditional PR opportunities that often arise from highly viral content. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Entering the Content Abyss.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. These are conventional PR placements, but in this case, they’re about your content. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Email lists – of both customers and non-customers.

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Convince & Convert

AUGUST 3, 2010

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! " [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! " [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167