How Content Marketing Can Save Your Digital Marketing Strategy
Content Marketing Institute
JANUARY 12, 2018
In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I PR vs. demand generation ). B2B marketing is becoming hyper-focused on targeting messaging into specific accounts.
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