The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. How does your current lead nurturing. stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies?

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly. Absolutely.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

FEBRUARY 10, 2010

I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. Well, one reason is cost.

Cost 100

Cost Video Marketing Effectiveness Microsite 100