Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PBE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. xiQ won High Performer in 3 categories of Sales Intelligence. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Salesforce Marketing Cloud

AUGUST 27, 2021

In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

KoMarketing Associates

DECEMBER 21, 2015

The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years. B2B Marketing Ideas Need Details To Survive. don’t set B2B marketers on a course of action. Those shades can make almost anything else “work.”. Foundational.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

MindFire

JULY 13, 2021

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. WHAT YOU’LL LEARN. The different ways printers & agencies charge for these services ( definitely surprising ). —

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

MAY 11, 2022

Lead scoring is generally used to power nurture programs , segment and prioritize leads, and route qualified leads to the sales team according to specified thresholds. In both cases, the ROI of the efforts to close the sale is interesting enough to continuously target this profile. So why score leads and customers the same?

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more. Don’t miss this ).

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Content4Demand

DECEMBER 6, 2018

Personalization has been a hot topic in the B2B world for a few years now, and it isn’t going away anytime soon. According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Webinars have been a tried-and-true tactic in most B2B marketers’ arsenals.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

AUGUST 18, 2020

6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs. charge per attendee plus 20% of the ticket sales (with) no upfront costs.” The post The 22 Best Virtual Event Platforms appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 62

Design Account Based Marketing Personalization Planning 62

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

xiQ

DECEMBER 15, 2021

Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. Since March 2020, digital interactions with sales reps went up by 41%. McKinsey B2B Research Report, Oct 2020). Leverage neuroscience and ai to help sales grow. We can help you.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Sales enablement technology is packed with tools and capabilities sellers need to personalize everything from emails to pitch decks and have more meaningful conversations with buyers.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Vidyard

OCTOBER 9, 2014

Targeted Content in a B2B World In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. It’s not unusual for a buying committee to include up to 20 people today. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

FEBRUARY 22, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? . He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” . Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

SnapApp

FEBRUARY 23, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” Listen to input from sales, social and of course your customers. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. B2B games are one of our fastest-growing segments.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

NuSpark Consulting

JANUARY 12, 2012

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Let’s assume your average sale per customer is $5,000. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

PureB2B

JANUARY 14, 2019

B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. Stage in the sales cycle. They often include: Location.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

JANUARY 14, 2019

B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). There’s also the inevitable alignment of your sales and marketing teams as you execute ABM campaigns, which many companies struggle with. 5 Key Focus Areas for Successful ABM. Target Audience Research.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Standard Rate and Data. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

LiveRamp

MARCH 8, 2019

B2B marketers now have the data to understand their audiences at the person and the company level. This opens up a wealth of more efficient, effective B2B marketing use cases, and minimizes awkward situations like the one our presenter, Spencer Smith, Head of Product Marketing for LiveRamp B2B , shared in the Innovation Studio.

Advertising Agencies 40

Advertising Agencies Microsite Correlation Fulfillment 40

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Savvy B2B Marketing.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100