Digital B2B Marketing

FEBRUARY 14, 2012

Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience. Are you a B2B marketer or interested in B2B marketing?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Webbiquity

AUGUST 18, 2020

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. The post The 22 Best Virtual Event Platforms appeared first on B2B Marketing Blog | Webbiquity. Total reviews: 156. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

NuSpark Consulting

JANUARY 12, 2012

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Let’s do some math: Let’s say your average landing page visitor to email/lead capture conversion rate is 15%. How to implement A/B tests and what factors to consider.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 14, 2010

For the purpose of this blog post, when I say PR, I am talking about corporate public relations - both B2B and B2C. These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. With this said, let me address Christine’s main issues highlighted in her recent post.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28