The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. Should a demand generation agency like Spear be nervous? [PA] HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly. Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

NuSpark Consulting

DECEMBER 5, 2011

D- Demand Generation. These are all those activities that together drive interest and engagement in your firm’s products or services. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. Don’t take conversion strategy lightly. J- Jump Page. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Only B2B

JANUARY 24, 2018

ZergNet , priding themselves at having clients such as College Humor, MTV and many such big names using their services are 5th on our list of top content syndication tools. Among the two main services: Engage and Reveal, engage lets you import and export all of your content anywhere. Disqus has made its name among 3.5

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

The Point

MAY 8, 2012

The reader may be intrigued, but not yet know much about your company, your product or service, or what he or she will learn/save/gain by accepting your offer. Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Demand generation" is a better term, though still not precise.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Agencies can create their own branded version of the system and have full control over what they charge their customers.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

The Point

MAY 30, 2012

They turned to their demand generation agency , Spear Marketing Group , for ideas and asked Spear to develop a pilot campaign that would test the efficacy of marketing MobileIron’s solution to the end user audience.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. “Marketing is a diagnostic discipline,” says Brandon Jones, general manager at digital agency Salted Stone.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Outgrow

JULY 12, 2022

And the really unique thing is that it’s not just a PowerPoint presentation, so anybody can utilize Mediafly and our interactive content capabilities for demand generation on your website. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

SnapApp

FEBRUARY 5, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. “My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. . My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud. “We

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28