Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. MOI is a global B2B online marketing agency for technology brands. Their award-winning B2B demand generation campaigns are proven to turn heads. Dog Digital. Unlike most agencies, they focus mainly on written content.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

Marketing’s role is evolving beyond the top of the funnel, Gaffney says, leading to a greater need for emphasis on lead nurturing and lead acceleration. The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc. That is marketing’s new role.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. I get tired just thinking of all this.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

The ROI Guy

OCTOBER 22, 2010

These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments. Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. Re-examine and redefine lead nurture. . Get crisp on your content strategy.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). This can include automated email marketing flows, but can also include other channels as well.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. When most B2B marketers “get creative&# with email they usually rely on subject line, headline, and maybe a handful of graphic elements.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Microsites (44%). Your website is your primary decision touchpoint for B2B customers. Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Madison Logic

MARCH 25, 2022

B2B customers are rarely ready to buy when you first engage with them. An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. But first, let’s see why lead nurturing is such a vital part of ABM.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

OCTOBER 22, 2013

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. In B2B, we always look to use the content assets in ongoing nurture flows, so they can keep performing long after they’re day in the spotlight.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Marketing Insider Group

JULY 1, 2020

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91% of B2B marketers who are using content marketing today.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads. Learn more about lead generation here.). 50) Lead Nurturing. 57) Microsite. 5) B2C (Business-to-Consumer).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

PathFactory

SEPTEMBER 19, 2018

These days, inboxes overfloweth making it harder and harder to get to your ideal B2B buyers. We ensure our emails are part of larger drip campaigns and nurture strategies. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40