B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Once you have qualified leads, then spend the money on traditional marketing to stay in front of them, building brand awareness and loyalty.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

APRIL 12, 2012

B2B marketers need to track lead quality as well as lead quantity. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source. One way to measure this is by tracking the conversion rate of leads by source. Not exactly.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Marketing Qualified Leads 100

B2B Marketing Traction

APRIL 19, 2013

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Doerr provide a list of marketing details to avoid.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. When I analyze B2B marketing results, I look at several stats. One piece of data that some of you know is cost per lead.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. .” I was silent, waiting for the ideas. So, there’s me, the person the sales man called.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JANUARY 27, 2011

When I meet with prospective clients, I tend to ask a lot of critical questions, go away with a lot of information, and come back with a practical proposal for how I can provide marketing services to drive lead generation, sales and return on marketing investment. What’s been your experience? Did the pitch make you feel good?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

MAY 21, 2014

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. If you need support creating and executing your content marketing program, contact New Incite today. Marketing Strategy content marketing plans strategy'

Planning 100

Planning Content Marketing Content Marketing & Strategy 100