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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

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Exciting new tools for B2B prospecting

Biznology

Companies such as InsideView and Leadspace are developing solutions in this area. The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. Like this post?

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. Keyword optimization is the vital link to the chain of social media connection.