SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? This can significantly increase your market exposure and expand your reach.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Intent data helps determine which of your prospects are in-market and which are latent.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Efficiency 96

Efficiency Marketing Automation Services Lead Ranking Brand Identity 96

Heinz Marketing

MARCH 17, 2020

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. With less money to spend on media and reach, there are numerous places smart B2B marketing organizations can focus to increase efficiency and results for their organizations.

Marketing Budget 84

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 84

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide. That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

PureB2B

FEBRUARY 18, 2022

For the first time in two years, the B2B Marketing Exchange , aka #B2BMX ,is returning in-person with an action-packed 3-day agenda. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. Meet DemandScience at #B2BMX. About #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

B2B Marketing Directions

OCTOBER 30, 2016

Some providers of B2B predictive analytics solutions are describing the benefits of their technologies in rather effusive ways. We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." For example, suppose that your company uses account-based marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Third-Party Intent Data. Finally, third-party intent data offers scale.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Aberdeen

SEPTEMBER 17, 2019

For many marketing leaders, a strained relationship with the CEO is the norm. According to one study by the Fournaise Group , 73% of CEOs say “Marketers lack business credibility and the ability to generate sufficient growth and 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.”.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. They’re your buyers.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Aberdeen

JUNE 25, 2019

When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. We should be thinking about searchers and prospects as one and the same—because in B2B, they are. In the world of SEO, the marketers that best align with searcher intent will win top SERP rankings.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

6sense

JANUARY 3, 2022

Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you know which specific companies are currently in-market to buy your product?

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. By focusing your marketing efforts on a verified and engaged audience, you can increase the effectiveness of your campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Valasys

DECEMBER 3, 2019

The collaboration is expected to benefit tofu, mofu & bofu digital marketers looking forward to fueling their lead generation techniques for B2B by inducing a deeper level of content personalization. To accelerate lead conversions by serving relevant content, the marketers have to deliver the right content at the right time.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

SWZD

MARCH 21, 2018

We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. emedia, Sr Marketing Manager, 312-754-6352. 4 Steps to Building out a B2B Customer Journey with Content. How to Target In-the-Market Leads. Up your marketing budget.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

Aberdeen

JULY 3, 2019

Wouldn’t it be nice if life were that easy for B2B companies? Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. Lack of Content Visibility.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Top Rank Marketing

SEPTEMBER 25, 2023

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Just think about how much has changed in that time – not just in marketing, but in the world at large. Thirteen years! Same with original and insightful research.

B2B Thought Leadership 135

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 135

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40