eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Intent data helps determine which of your prospects are in-market and which are latent.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. In this way, B2B marketers will keep strategy a priority and not get lost in technology.

Account Based Marketing 90

Account Based Marketing ABM Planning Paid Search Agency 90

B2B Marketing Directions

JANUARY 23, 2022

Source: WSJ Intelligence/B2B International Last September, I wrote a post discussing why B2B marketers shouldn't ignore "out-of-market" prospects. In a nutshell, my argument was as follows: At any time, most of a company's "good-fit" prospects are not engaged in an active buying process.

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Zoominfo

JUNE 2, 2021

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. Buyer Signals Keep Marketers Ahead. Three Kinds of Signals to Help You Prioritize Outreach.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

PureB2B

FEBRUARY 18, 2022

For the first time in two years, the B2B Marketing Exchange , aka #B2BMX ,is returning in-person with an action-packed 3-day agenda. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. Meet DemandScience at #B2BMX. About #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. That’d be something. Pretty cool, right? And How Can I Use It?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Inbox Insight

OCTOBER 19, 2020

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party or third-party intent data? How are B2B marketers sourcing intent data? Third-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Martech

MARCH 11, 2024

Only 5% of our market , is ready, willing and able to consider buying our product. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. We might have a decent operation for the 5% of in-market prospects. But for everyone else, it’s a pretty crappy experience.

Efficiency 80

Efficiency Marketing Automation Services Lead Ranking Brand Identity 80

Zoominfo

JUNE 2, 2021

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. SEO shapes so much of how B2B marketers do their jobs. Content Tracking.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. They’re your buyers.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Heinz Marketing

MARCH 17, 2020

With less money to spend on media and reach, there are numerous places smart B2B marketing organizations can focus to increase efficiency and results for their organizations. What market conditions, unique to their business, indicate a heightened need? What do they look like? What buying and intent signals do they exhibit?

Marketing Budget 91

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 91

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Aberdeen

JUNE 25, 2019

When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. We should be thinking about searchers and prospects as one and the same—because in B2B, they are. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

6sense

JULY 22, 2020

Independent research firm Forrester recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, in addition to naming 6sense a leader in The Forrester Wave : B2B Customer Analytics, Q1 2019 , making 6sense the only ABM vendor to be named a leader in both reports.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

B2B Marketing Directions

OCTOBER 30, 2016

Some providers of B2B predictive analytics solutions are describing the benefits of their technologies in rather effusive ways. We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." For example, suppose that your company uses account-based marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

6sense

JANUARY 3, 2022

B2B buying is changing fast, and it’s practically impossible to reach the right buyers using traditional methods — including digital ads. Shining a light on this intent data can help you connect with in-market prospects at the right place, at the right time, in their respective journeys.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Valasys

DECEMBER 3, 2019

The collaboration is expected to benefit tofu, mofu & bofu digital marketers looking forward to fueling their lead generation techniques for B2B by inducing a deeper level of content personalization. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

SWZD

MARCH 21, 2018

We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. emedia, Sr Marketing Manager, 312-754-6352. 4 Steps to Building out a B2B Customer Journey with Content. A white paper that does the same for channel selection. Robert Drew.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Aberdeen

JULY 3, 2019

Wouldn’t it be nice if life were that easy for B2B companies? Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. Download our free report, Demystifying B2B Purchase Intent Data , for all the information you’ll need before choosing your intent data provider.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Aberdeen

AUGUST 23, 2019

At a time when B2B buyers have so many options, this kind of customer-centric approach to product development is almost essential. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. When customer delight is the North Star, it’s tough to go wrong.

Features 40

Features Lead Ranking Product Intent Data 40

The Marketing Blender

OCTOBER 7, 2021

Creating Success with Your B2B Branding Strategy. A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Nail this value down and capture it in your B2B Mission and Vision. Why does the sales cycle take so long for B2B?

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

MARCH 1, 2019

Check out the article to learn the five ways audience targeting can help you maximize your paid search results, such as finding untapped audiences by using multiple search engines in tandem, and using intent data to target in-market prospects. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40