PureB2B

FEBRUARY 18, 2022

For the first time in two years, the B2B Marketing Exchange , aka #B2BMX ,is returning in-person with an action-packed 3-day agenda. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. Meet DemandScience at #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

6sense

JULY 22, 2020

Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Stop wasting time and money on ABM campaigns that end up falling short. Four-Step Solution to Account-Level Engagement. Account-Level Reporting. But what if they don’t?

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Engagio, an ABM automation platform provider, announced an engagement-based attribution capability for the organization’s account-based attribution solution.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. A story with a happy ending is something most folks enjoy reading. Informatica prioritized those signals for sales outreach.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . This is not new, but in fact a growing trend. Firmographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Inbox Insight

NOVEMBER 10, 2023

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party, second-party or third-party intent data? How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

B2B Marketing Directions

OCTOBER 30, 2016

Some providers of B2B predictive analytics solutions are describing the benefits of their technologies in rather effusive ways. We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." For example, suppose that your company uses account-based marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. They’re your buyers. And if you’re using legacy martech platforms, your revenue team rarely sees them coming.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Kapost

MAY 23, 2016

Whether you’re attending to discover new research, unveil new B2B innovations, or just to network with some of the best and brightest in B2B, this year’s summit is guaranteed to give you the insights you need to operationalize and grow your company strategy. ” SPEAKER: David Cowings, Marketing Ops, RingCentral.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Inbox Insight

OCTOBER 19, 2020

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party or third-party intent data? How are B2B marketers sourcing intent data? Third-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

SWZD

MARCH 21, 2018

We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. emedia, Sr Marketing Manager, 312-754-6352. 4 Steps to Building out a B2B Customer Journey with Content. How to Target In-the-Market Leads. Robert Drew.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Valasys

DECEMBER 3, 2019

6sense is a leading Account-Based Orchestration platform, powered by AI. The collaboration is expected to benefit tofu, mofu & bofu digital marketers looking forward to fueling their lead generation techniques for B2B by inducing a deeper level of content personalization.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Hubspot

DECEMBER 23, 2022

Here you can take notes and gets alerts about relevant prospect updates, such as job changes. Personalized prospect outreach via LinkedIn mail. What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Here you can find prospects with precision and ease.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. It is the most accurate way to predict who is currently in-market and what technologies they’re considering. The post Can Intent Data Hyper-personalize Your 4.5B

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. It is the most accurate way to predict who is currently in-market, and what technologies they’re considering.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Top Rank Marketing

SEPTEMBER 25, 2023

Headliner Keynote with Elizabeth Banks Who: Elizabeth Banks (Director) When: Thursday, September 28 | 12:45pm – 1:45pm Where: CMWorld Keynote Stage Why: If you’re looking to bring unconventional creativity and storytelling to your B2B strategy, you can’t miss the headline keynote speaker at this year’s CMWorld.

B2B Thought Leadership 138

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 138

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52