Zoominfo

JUNE 2, 2021

The advantage of using buying signals is simple: It saves teams time by narrowing down the pool of prospective leads, and it also saves money by focusing spending on top-notch, in-market prospects. This example shows how Scoops reports on projects for searched companies.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

NOVEMBER 2, 2021

They’re your buyers. B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Hyper-personalization with Buyer Intent Data. Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Heinz Marketing

MARCH 17, 2020

With less money to spend on media and reach, there are numerous places smart B2B marketing organizations can focus to increase efficiency and results for their organizations. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

Marketing Budget 91

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 91

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Hubspot

DECEMBER 23, 2022

Here you can take notes and gets alerts about relevant prospect updates, such as job changes. Personalized prospect outreach via LinkedIn mail. What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Here you can find prospects with precision and ease.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

Aberdeen

MARCH 1, 2019

Check out the article to learn the five ways audience targeting can help you maximize your paid search results, such as finding untapped audiences by using multiple search engines in tandem, and using intent data to target in-market prospects. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40