Paul Gillin

MAY 13, 2016

Some B2B marketers have gone that. The podcast library is particularly impressive. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day?

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JUNE 29, 2011

A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. Two impressive B2B social media efforts by two companies addressing very different audiences.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MAY 25, 2010

And for a blog this specialized, the traffic is pretty impressive. Tags: B2B Corporate Blog Social Media blogging corporate socialnetworks emerson jimcahill processcontrol. About 2,000 visitors stop by on an average business day and 15 to 20 messages land in Cahill’s inbox every week.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 2, 2014

I’ve long been impressed by American Express OPEN. In addition to representing a large financial commitment on AmEx’s part, the community is a great example of a B2B initiative that really gets close to the customer. B2B communities events' That’s a rare win-win-win.

Communities 50

Communities Small Business Marketing Press Impressions 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Service had little to do with it.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 18, 2012

version of the classic impression, but social network interactions are potentially much more important because members can comment upon, endorse and share other members’ activities with their own networks. LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests.

Twitter 50

Twitter Linkedin Facebook Social Networks 50