Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generators are things like job applications, blog posts, live events, coupons or online content.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

Confessions of a B2B Marketer

APRIL 26, 2023

Follow Jason on LinkedIn Check out B2B Better Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so apparently lead gen is not dead!). hit 200k MRR?

Lead Gen 52

Lead Gen B2B Leads Lead 52

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. 9 Lead Generation Tools that Drive Results.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Contently

APRIL 13, 2017

Per Hubspot, companies that publish content 16 times per month generate 4.5x more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies.

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 121

Marketing Automation Services Budget Programs Enterprise Management Work Management 121

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. So what lead generation tactics will bring you the most leads in 2023. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. What Is Lead Generation? Well, you’re not alone.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more! Let’s get into it!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. Driving B2B leads with content can’t always rely on the grit of our organic and earned efforts. Hours go by. Well, shoot.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. B2B marketing automation is used for scalable marketing campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Lake One

JANUARY 25, 2020

Lead Generation. According to HubSpot , lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Lead generators are things like job applications, blog posts, live events, coupons or online content.

Lead Generation 52

Lead Generation Generation Leads Lead 52

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

markempa

APRIL 21, 2009

But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Here are a few other resources that have helpful tips on using LinkedIn for lead generation. Ford Harding’s blog: Leads from LinkedIn.

Lead Generation 120

Lead Generation Linkedin B2B Thought Leadership Lead Scoring 120

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

SmarkLabs

NOVEMBER 18, 2019

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Lake One

AUGUST 4, 2020

While we don’t have our own personal glam teams (yet), we do have everything else we need to create solid content for our B2B video marketing efforts. B2B video marketing is a must and not just because we say so. Content Marketing Institute found that 71% of B2B marketers use video marketing and 66% of B2C marketers use it.

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? Shares are often overlooked in B2B marketing, but they’re crucial.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s so simple.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Metadata

APRIL 21, 2021

So we’re teaming up with some of the best B2B marketers we know. In 90 days, we increased our paid lead volume by over 270%, while simultaneously decreasing cost per lead (CPL) by 82%, and increasing lead-to-MQL conversion rate to over 60%. Use LinkedIn Lead Gen Forms. It’s worth it.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Hubspot

OCTOBER 6, 2013

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]. Think only B2C companies can easily secure a significant number of leads on Facebook? More and more B2B companies are finding the site to be a veritable gold mine for leads -- but others still struggle to get from engagement to actual lead generation.

Lead Gen 28

Lead Gen Hubspot Facebook SEO 28

Lake One

JULY 1, 2020

Hand-in-hand with sponsored content is lead generation. Once you have that contact info, you can nurture those leads. Luckily, LinkedIn integrates with HubSpot’s CRM. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. Read more about that here.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

nDash

DECEMBER 23, 2021

Lead Generation World Conference. Host: Lead Generation World. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference. Examples of tracks include compliance, lead buyer, lead generation, and more.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

DealSignal

MARCH 17, 2023

DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. With our dynamic and extensive coverage, customers can rest assured that they are getting high-quality and accurate B2B data.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 124

Lead Ranking Marketing Automation Services Lead Generation Sales Management 124

markempa

MARCH 16, 2015

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Check out the B2B Lead Gen Roundtable Group on LinkedIn.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

JANUARY 15, 2013

We know that marketers who use CTAs on their websites are more likely to convert visitors to leads than those who simply post a 'Contact Us' button on their site and pray. If that sounds like marketing blasphemy, then read on to learn about some of those rare cases in which you actually should not use a lead-generation CTA in your marketing.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126