Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 85

Marketing AI B2B Marketing B2B Thought Leadership B2B 85

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Read next: How B2B marketers can leverage the metaverse. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. “How?

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). Now, you need to reach across channels—to target B2B customers wherever they are. But they also do a few things right that B2B marketers should copy.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

KoMarketing Associates

NOVEMBER 10, 2013

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120

Metadata

MAY 5, 2021

So we’re teaming up with some of the best B2B marketers we know. Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. When thinking about B2B strategy and messaging for healthtech companies, it’s essential to start with understanding your target audience. Share content you created.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

Webbiquity

DECEMBER 18, 2018

Instagram – acquired by Facebook. The post How to Stay On Track When Entering a New Market (and Avoid a Train Wreck) appeared first on B2B Marketing Blog | Webbiquity. This approach is used successfully by many of the biggest companies in the world. For example: Pixar Studios – acquired by Disney.

Training 215

Training Planning Work Management Marketing Management 215

Webbiquity

AUGUST 4, 2020

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

SalesIntel

MAY 7, 2024

What is B2B Content Marketing? B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts. Why is Content Marketing Important to B2B?

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 99

Facebook Best Practices Paid Search Agency Communities 99

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Online Marketing Institute

JULY 20, 2018

based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. For those who dont know, this is a Facebook-Instagram moment for the talent management industry in terms of potential cultural impact. How is that?

Work Management 52

Work Management Training Marketing Management Class 52

BOP Design

SEPTEMBER 16, 2021

Stand-out thought leadership in the B2B space doesn’t just discuss what is already known or look at common problems. For B2B industries, many markets are highly specialized and require years of training and experience to become an expert. The article or blog post is complete and published on your B2B website , what’s next?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Then maximize the results along the way with premium training, ongoing consulting, and technical services. Without further ado….

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Automation Work Management 123

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. While employee advocacy can enhance any company’s social media campaign, it is particularly valuable for B2B businesses.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). These tools can help make the research process a lot easier.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories. Facebook Ads. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Webbiquity

FEBRUARY 20, 2020

Rather than wasting time going through antiquated training processes, only to ask sales reps to unlearn them later on, put together a program that targets your future sales team members and builds strong habits from the start. The second component of this involves using video as a training medium. This project will be two-fold.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

OCTOBER 4, 2022

Process: lack of sales training, poorly defined sales process, not enough leads, etc. Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Affiliate sales support independent media. Conclusion. That wraps it up.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Webbiquity

AUGUST 18, 2020

A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Total reviews: 100. Average user rating: 9.20. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Would your marketing staff benefit from how-to training or coaching?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

Pam Didner

JANUARY 18, 2023

GPT stands for Generative Pre-trained Transformer. Does this necessarily mean ChatGPT will be a game changer in the B2B marketing space, though? As B2B marketers, we all know calculating marketing ROI is more complicated than that. One thing is for sure – the AI train has left the station. What is ChatGPT?

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Only B2B

FEBRUARY 8, 2021

So, how will you choose your best B2B marketing tool with an abundance of options available? HubSpot is a very robust tool for your B2B marketing efforts. Some HubSpot CRM features include: Contact Management Company Records Email Tracking and Notification Ad Management (Google, Facebook, and Linkedin). No need to worry!

Lead Scoring 118

Lead Scoring Lead Ranking Work Management Marketing Analytics Tools 118

Only B2B

NOVEMBER 23, 2020

According to convince and convert 70% of B2B players want quality leads. After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . This is predicted by many researchers, the B2B industry will demand more for quality leads. The Future of ‘Quality Leads’ .

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

Top Rank Marketing

JULY 14, 2023

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S.

Top of Funnel 52

Top of Funnel B2B Marketing Budget Management Spending 52

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78