Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Let us start with general social media video statistics. Social Media Video Statistics for YouTube 35. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Facebook and Instagram: 50 seconds max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? As you may know, a social selling strategy and process is key for sales teams and beyond. If you’d prefer to skip to the social selling statistics, feel free to click here to jump.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. Jump to a section: Top Employee Advocacy Statistics.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ). On average 29% of B2B customers are fully engaged ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

ClearVoice

OCTOBER 14, 2022

To get you started, we’ve compiled the top content marketing statistics of 2022. The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Blog Content Statistics. Podcast Content Statistics. Video Content Statistics. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Zoominfo

MAY 30, 2019

Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics ( source ): 80% of calls go to voicemail, and 90% of first time voicemails are never returned. 15% of the average sales rep’s time is spent leaving voicemails. Don’t believe us?

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. According to chatbot statistics 2020, 41.3%

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Social media accelerates the sales pipeline.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

KoMarketing Associates

JUNE 17, 2020

Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Optinmonster

AUGUST 7, 2020

Are you up to date with the latest email marketing statistics? In this article, we’ll share the latest email marketing statistics that will help you take your email marketing campaigns to the next level in 2020. Email Marketing Statistics. Mobile Email Marketing Statistics. B2B Email Marketing Statistics.

Statistics 109

Statistics Email Marketing Planning Open Rate 109

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. Less than 1% of cold calls result in a sale ( source ). Keep reading!

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. Let’s get right into some vital lead generation statistics every revenue-focused leader should know. LinkedIn is the most popular platform for B2B companies.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. Let’s get right into some vital lead generation statistics every revenue-focused leader should know. LinkedIn is the most popular platform for B2B companies.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. It’s technically part of the “dark funnel” where people are influenced by word-of-mouth first. 30+ Powerful Word-of-Mouth Statistics. General Word-of-Mouth Statistics.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? Statistics showed that almost everyone (86 percent) uses social media at least once per day, and 72 percent of respondents use it multiple times per day.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. In this article, we share a ton of social selling statistics that will convince you the benefits are real. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away.

Statistics 76

Statistics Social Media Social Marketing Media 76

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. Let’s get right into some vital lead generation statistics every marketer should know. LinkedIn was shown to be 277 percent more successful for generating leads for B2B companies than Facebook and Twitter.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Huptech Web

JANUARY 13, 2023

Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. It also requires a good understanding of targeting options, bid management, and performance metrics. With the right strategy, paid advertising can be a cost-effective way to reach a large audience and drive sales. Table Of Contents.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52