B2B Memes
SEPTEMBER 15, 2011
Though I understand its appeal, I’ve never found Facebook compelling. And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. As a writer, I’m interested in having people read my work.
B2B Memes
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. I also manage RD+B ’s Facebook page.
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B2B Memes
JULY 15, 2011
Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. I’m not sure she means it.
B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.
B2B Memes
SEPTEMBER 22, 2010
As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Your latest tweet and comment on Facebook and most recent blog post?
B2B Memes
APRIL 12, 2011
In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. I haven’t seen much improvement in the intervening 18 months—until today.
B2B Memes
AUGUST 9, 2012
The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Related posts: Can Printcasting Print-on-Demand Work for B2B? In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded. But it helps.
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