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Must-Read Marketing Research and Studies for January

ClearVoice

Other top channels in the report include (2) paid search/ads; (3) organic search; (4) social media; (5) events; (6) direct mail; (7) SMS; (8) video. B2B content marketing studies and research: B2B content consumption grows again. New research shows that B2B content engagement growth increased from 2020 to 2021.

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Social Media Marketing: Trends and Opportunities

Porch Group Media

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

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How Effective is Social Media for Lead Generation?

Porch Group Media

How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

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Social Media Marketing for Lead Generation

Porch Group Media

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Know the Campaign Goals.

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

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