Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on LinkedIn. Subscribe to the comments for this post?

Aggregators 100

Aggregators Blogger Media Curation 100

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Share this on LinkedIn.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

OCTOBER 25, 2010

Webbiquity B2B Marketing Blog). Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=3 (a bit edgy).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

MAY 6, 2010

Optimize LinkedIn profiles? Along the same lines as the post above, Bill Sledzik shares his list of tragically common writing gaffes from PR students, including using “due to” in place of “because” and starting a sentence with “there is.&# B2B Marketing Content Turn Offs by Marketing Interactions. Post this on Diigo.

Tips 100

Tips Best Practices Digg Linkedin 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg PR Media 40

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Share this on Linkedin. Will Facebook replace your B2B Marketing email system? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? There were ways: reunions, phone calls…but most often, we just didn’t.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on LinkedIn.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 5, 2010

On LinkedIn, you want to be all about business. SEO’s Magic Bullet by PR 20/20. Why a Blog Improves Social Media for B2B by My Venture Pad. Share this on LinkedIn. On Facebook, show a little of your personality – the carbon-based life form behind the blog. On Twitter, shine the spotlight on your blog. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. When Social Media & PR Matters More Than SEO by Small Business Search Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share this on LinkedIn. They get it.

Social Media 100

Social Media ROI Media Emarketing 100

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.) confused?

Tools 40

Tools RSS Statistics Digg 40

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Posted in Marcom for B2B. Tags: Marcom for B2B.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. But what metrics are really most appropriate for social media measurement?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. LinkedIn, Facebook). Discussion forums.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Digital B2B Marketing

MARCH 27, 2011

I, for one, would rather do business with a company that does good, and has an occasional PR gaffe because of it, than with a company that doesn’t even try. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Maybe tied to Google's social goals?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100