sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. Keep reading. So what’s a recruiter to do? Fun events?

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Zoominfo

APRIL 21, 2020

Terms and conditions are pre-negotiated, discounted fees and payment terms are already agreed upon, and dedicated account managers are established. Let your message stand out and express your differentiation. Large companies have constant staffing needs, and you have the staff. Life gets a lot easier.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Marketing Interactions

JANUARY 9, 2022

B2B content doesn’t create a sum of knowledge as one-off random acts of content. To create influence, your B2B content needs oomph, conviction, and purpose. I’ve written about the need for B2B content to have a point of view. Help B2B Buyers Think & Learn. Differentiate & Strengthen Your Brand.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Top B2B Digital Marketing Trends for 2021. Reframe your point of view as market conditions change. Authentic Human Connection.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. For a number of decades now, marketers–and buyers–have been conditioned to believe that what people really want is more choice. 3 Tips to Keep a B2B Ad Campaign Simple. More Choices = More Confusion?

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. Key Takeaways about B2B Job Descriptions. Keep reading.

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Heinz Marketing

DECEMBER 26, 2023

Board members contribute strategic oversight, offering a broader perspective on industry shifts, long-term goals, and governance. For instance, identifying a competitor’s weakness could present an opportunity for a company to fill that void in the market, thus differentiating itself.

Business 115

Business Analysis Work Management Forecasting 115

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B). The result?

Personalization 114

Personalization Practices Allocation Enterprise Management 114

Mereo

MARCH 4, 2021

The same risk exists for B2B subscriptions — and this is one of the greatest challenges Mereo has identified for B2B product, sales and marketing teams to consciously and strategically overcome. Just-Right Conditions Driving a Boom in Subscription Service Offerings — and Buyer Expectations. B2B buyers expecting B2C benefits.

Demand 74

Demand Marketing Management Lead Ranking Terms and Conditions 74

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Mereo

JUNE 8, 2023

The year is already half over, and many B2B leadership teams will have an eye on the numbers: Are we reaching (or exceeding) our quotas? But 2023 has not been an easy year on B2B organizations. These offer a broader perspective for managing both in growth climates and other less favorable conditions as well.

Terms and Conditions 50

Terms and Conditions Eye-Tracking Work Management Verticals 50

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This inflationary cycle means B2B buyers are getting less for their money. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Tomorrow People

MARCH 23, 2021

Develop a memorable brand story that differentiates your offering. But in the B2B arena, capturing key customer contact details may be enough. Email Marketing Performance Email marketing results may matter more to B2B companies than a consumer brand might. Encourage loyalty and advocacy over the long-term.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? In terms of background, Enli is a Portland-based company with a population health management platform for health systems. The goal is a highly differentiated customer experience. It’s been a long, but productive, journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 111

Mereo

APRIL 22, 2021

We have been selling in COVID-19 conditions, at some capacity or another, for more than a year now. Virtual selling has proven effective for many B2B organizations. Do not think in terms of 100% virtual selling. Do not think in terms of 100% in-person selling. Differentiated Value Messaging Needs to Evolve.

Terms and Conditions 59

Terms and Conditions Sales Cycle Buyer Personas Differentiation 59

Lake One

JULY 28, 2020

Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? However, its true power comes through sales and marketing alignment combined with a well-utilized B2B CRM. B2B Marketing Examples for Sales Collaboration and Internal Processes.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Brandpoint

MARCH 13, 2023

After all: Like the weather, we can’t create the sales conditions we want. Research to find a new B2B vendor, service or product starts with an online search. 71% of B2B buyers begin their research with a generic online search. And there’s a marketing department at one of your competitors working to reach them.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Hinge Marketing

JUNE 9, 2020

Clients are withholding payment or asking for new terms. The Hinge Research Institute realizes that the playing field has changed and has produced a new, actionable playbook with dozens of proven plays, coaching tips, and research facts to help those in B2B and professional services bring their “A-game” moving forward.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Marketing Craftmanship

MARCH 12, 2020

Differentiates my firm from competitors in terms of marketing sophistication. Check conditions six or 12 months later. The tactic has worked very well for several reasons. Notably it: • Allows us to be selective about the types of companies we would like to have as clients.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

SalesIntel

JANUARY 10, 2024

The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. B2B segmentation using firmographics allows you to construct a picture of who your clients are to target certain markets with relevant content. Let’s get started.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

markempa

JUNE 17, 2012

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. Here, customers can click to find more information, whether it’s pricing, research, terms and conditions, or competitive analyses. No deal = broken sales cycle. Analyze wins and losses.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

FunnelEnvy

JANUARY 19, 2018

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. Unfortunately, they were not able to find any evidence that these experiments had generated long-term pipeline or revenue impact. Why Website Experimentation Isn’t Enough for B2B. However, this is not enough for B2B.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Mereo

SEPTEMBER 23, 2021

Early this month I touched on the irregularities organizations are navigating internally and externally in terms of hybrid virtual and in-person interactions. Sandler Research has found that while half of participants reported B2B purchase cycles remaining the same, more than 30% noted they were “longer” or “significantly longer.”

Work Management 41

Work Management Terms and Conditions Sales Cycle Buying Cycle 41

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Mereo

SEPTEMBER 26, 2019

When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and (2) a compelling business case, they are just half-way done before they can go to market. Your sales and marketing teams are conditioned to sell to your current buyers as they have in the past. Differentiators.

Work Management 53

Work Management Marketing Management Terms and Conditions Buying Cycle 53

Launch Marketing

JANUARY 13, 2021

Questions you should answer include: Are you focused on being a low-cost provider to attract customers or on value-added differentiation that customers are willing to pay a premium for? Do market conditions and data affirm that the strategy you employ today is sound or is a shift warranted?

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Ideal Customer Profiles Buyer Personas 71

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Heinz Marketing

MARCH 27, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Very excited to have joining us today, friend, partner, a leader in the B2B marketing space, Dominic Colasante. He’s the CEO of 2X Marketing. Dominic, thanks for joining us.

Demand Generation Agencies 88

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 88

Sword and the Script | B2B

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. click image for higher resolution) 1.To

Marketing Budget Creation 122

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 122

Online Marketing Institute

MARCH 25, 2011

Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design it into their business model and invest in the right things. It can differentiate itself from competitors by offering new product development services along with superior speed, quality, flexibility and delivery. b2bmarketing

Ad Building 40

Ad Building Marketing Management Paid Search Agency Brand Identity 40

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. The messages are triggered by pre-set rules, conditions, or available offers like ticket resales.@OrlandoMagic Click To Tweet.

Examples 104

Examples Top of Funnel Content Marketing Paid Search Agency 104