Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels. appeared first on Demandbase. If a lead is not a qualified buyer, then they’ll only ever get the automated nurturing.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Facebook does allow you to do a little of B2B advertising.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Therefore, this article focuses on Google DV360, a platform we use for planning, buying and managing display and video campaigns. For this, programmatic platforms can be highly beneficial.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Metadata

NOVEMBER 17, 2021

Most B2B companies should be doing ABM. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. ABM isn’t…B2B.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. If you are like most B2B marketers, search is a staple component of your outbound marketing mix.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. Number 1: The state of B2B Marketing. Number 1: The focus on display. It’s 2022.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

DemandBase

MARCH 10, 2020

As B2B marketers, we spend a lot of time and money driving visitors to our websites. We invest in display advertising, PR, SEO, SEM, content, and various social channels. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Start Simply.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless?

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Linkedin DemandBase Eloqua Privacy 100

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Unbound B2B

FEBRUARY 6, 2023

So, snowflake decided to recognize their customer’s unique personality more than any other B2B vendor in the market. The inbound marketing team worked with the sales development team to create display ads, landing pages, and direct mail pieces. It displays contact information of the company’s profile too. The result? to 10.2%.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 51

Account Based Marketing ABM DemandBase Demand Generation 51

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. 6sense and Demandbase customers who have a profile on TrustRadius can access free product comparison intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Walker Sands

JULY 23, 2019

Our latest white paper, From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , shares the five essential tools we recommend to help you deliver the right message to the right target at the right time: LinkedIn – With its 500 million-plus business users, LinkedIn represents a treasure trove of potential buyers for any B2B ABM campaign.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? However, it’s crucial to reach organisations who are displaying the earliest signs of interest. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Video is Now Essential for B2B Marketing.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Lattice

JANUARY 6, 2016

Display Advertising/Retargeting Campaigns. Many marketers are making use of retargeting technology to show highly targeted display ads to their leads across the web. Finally, some products (such as Demandbase) can directly use the predictive scores to show specific ads to your highest scoring leads.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. I think we’ve talked a lot about the fact that what’s a B2B industry versus a B2C? Our job as B2B marketers is to do this with intensity.”.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

NuSpark Consulting

JANUARY 12, 2012

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

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Landing Pages Conversion Rate Conversion Optimization 100

Metadata

MARCH 25, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Why should you care?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Metadata

MARCH 26, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Why should you care?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is!

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Funnelholic

NOVEMBER 4, 2015

In the B2B game, we often hear an analogy about how marketing is like going fishing. This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

NetLine

MAY 1, 2018

March 20th – Keynote presentation by Scott Albro of TOPO. “ #ABM becomes #B2B Marketing” target markets, too vague and not specific enough. A few weeks later, we were a Silver Sponsor and attendees of ABM Innovation Summit – thanks to the whiz kids at Demandbase who know how to put on a great event. You, our customers.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Martech

AUGUST 19, 2021

Good morning, Marketers, and do you switch on the TV to watch B2B? The new trend towards B2B vendors in the tech space streaming quality video content brought out some skepticism in some of my colleagues. B2B marketers certainly listen to podcasts about their work outside their work. I can see them tuning into TV shows too.

DemandBase 114

DemandBase B2B Banner Ads Account Based Marketing 114

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Today’s post is about ABM Orchestration.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117