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JULY 10, 2009 Demand Generation Blogs Continued
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. This blog provides a strategic perspective on the demand generation process.
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AUGUST 24, 2009 7 Reasons Why Marketing Automation Projects Fail
In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts ( this week 10% off! ). Marketing Automation system does not generate inquiries (or “raw leads ). Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure Okay, I made up the part about brewing coffee.
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APRIL 24, 2009 Top-10 Marketing Automation Blogs
BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Brian Carroll ’s B2B Lead Generation blog ( @brianjcarroll ). Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog. Craig has lots of experience with sales operations and demand generation, and shares his and other people’s knowledge via his blog. Like no other he understands B2B lead generation.
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MARCH 22, 2009 Abandon Your Marketing Automation System!?
In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish? Background.
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? See also her recent blog post Five B2B Marketing Surprises From 2009. predictions.
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FEBRUARY 17, 2010 5 Ways to Use Social Media in Marketing Automation
This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Lead Generation. Marketing is starting to see sales as a customer who demands high-quality leads. Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop Social Media. Conclusion.
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LEADSLOTH How Are CRM and Marketing Automation Different?
| MONDAY, NOVEMBER 16, 2009
Last week I presented a session at Silverpop’s B2B
Marketing University in Atlanta. Tags: Demand Generation
Sales Force Automation b2b
marketing crm marketing automation salesforce.com.In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? Strong Features of CRM. Opportunity creation. Sometimes. MORE >>
LEADSLOTH Lead Nurturing Checklist for Marketing Automation
| THURSDAY, APRIL 15, 2010
marketing, campaigns often run 3-12 months. Tags: Demand Generation
Email Marketing marketing automation data quality drip campaign lead nurturing If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart). Content. MORE >>
LEADSLOTH B2B Marketing Events 2010
| MONDAY, FEBRUARY 15, 2010
What are the key events to attend when you’d like to learn more about B2B
Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B
Marketing Events for 2010. Some featured events: Silverpop B2B
Marketing University. I’m speaking at the B2B
Marketing University. MarketingSherpa B2B
Marketing Summit. They have high-quality presentations on both lead generation
and lead management. Tags: Demand Generation b2b
marketing marketing events Sales & Marketing 2.0 Conference. MORE >>
LEADSLOTH What is the ROI of Lead Management?
| MONDAY, AUGUST 17, 2009
Their best practices are useful for any demand generation
practitioner, and are not tied to one particular marketing automation system. Tags: Demand Generation
lead management lead nurturing lead scoring marketo roi silverpop workbook Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Read them both! MORE >>
LEADSLOTH B2B Marketing Analytics
| WEDNESDAY, FEBRUARY 10, 2010
On Saturday I presented a session about B2B
Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). SiriusDecisions did a lot of work here by defining the demand generation
waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. Keep track of how much of the sales pipeline is generated
by marketing. My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? But what exactly do they want to do with that information? MORE >>
- Measuring Marketing ROI: Campaign Attribution and Campaign Influence LEADSLOTH | WEDNESDAY, MARCH 24, 2010
- MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- B2B Marketing Automation Twitter Contest LEADSLOTH | SATURDAY, MARCH 6, 2010
- Marketing Automation Monday LEADSLOTH | THURSDAY, OCTOBER 28, 2010
- Upcoming Lead Management Events LEADSLOTH | MONDAY, JUNE 7, 2010
- 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- 9 Marketing Automation Metrics LEADSLOTH | THURSDAY, SEPTEMBER 3, 2009
- Finding Untapped Revenue in Your Marketing Database LEADSLOTH | WEDNESDAY, AUGUST 25, 2010
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009
- Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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