The Point

MARCH 22, 2017

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Sounds obvious, right?

Account Based Marketing 210

Account Based Marketing SIC ABM Demand Generation Agencies 210

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). . The need to get more from your B2B marketing with a lot less. Advertisement.

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Lead Forensics

FEBRUARY 1, 2024

As your business grows, you might need to find new B2B Rockstars to expand your sales team. And when 70% of B2B buyers rate how vendors engage with them as having more impact than what they were actually selling, being prepared is essential if you want success. So what are the traits to look out for? Speak to an expert.

Ad Building 52

Ad Building SIC Sales Qualified Leads Impressions 52

Valasys

JULY 26, 2019

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.

API 40

API SIC Paid Search Agency Optimization 40

Lead Forensics

APRIL 11, 2024

You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. Your marketing teams can help to re-nurture these leads by creating highly targeted content. In today’s competitive B2B landscape, every lead counts. Ready to take your B2B sales and marketing to the next level?

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. Your marketing teams can help to re-nurture these leads by creating highly targeted content. In today’s competitive B2B landscape, every lead counts. Ready to take your B2B sales and marketing to the next level?

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . How they found your company. Their buying cycle.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Webbiquity

JULY 23, 2022

Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry (sic) for three years and has managed to write hundreds of SEO-optimized articles. The post Synthetic Identity Fraud: Prevention & Detection Tips appeared first on B2B Marketing Blog | Webbiquity.

Tips 136

Tips Multi-Channel SIC Work Management 136

markempa

OCTOBER 21, 2013

The problem is cleaning and appending databases – making sure they’re accurate and contain all of the information you need to send the most relevant information – isn’t as glamorous as branding or content strategy. Industry/SIC. Industry/SIC: 1. So, it’s easy to overlook. Determine what information is most important. Revenue: 2.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Industry Classification Code (NAICS or SIC). Industry Keywords.

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Which leads me to 5 Do’s and Don’ts of B2B lead qualification. The first level targeting matrix is industry code (SIC or NAICS) and company size. Do: know who you’re qualifying.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

OutboundView

JULY 16, 2020

There are mainly two aspects when it comes to B2B data: how segmented/ targeted and accurate is the database that you are purchasing, or your in-house database is. By “Standard Industrial Classification” (SIC) Code. The post Human Intervention Provides the Best B2B Database appeared first on OutboundView.

Marketing AI 36

Marketing AI Best Practices Work Management SIC 36

DealSignal

NOVEMBER 9, 2022

Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. Table of Contents What is Lead Enrichment? The Benefit of Lead Enrichment for B2B Shorten lead forms Equalize prospects Align marketing and sales efforts Verify data What Makes a Good Lead Enrichment Tool?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Everything Technology Marketing

OCTOBER 10, 2010

While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by. Inbound tactics on the other hand provide an opportunity for "ideal-fit prospects" in the right segment to find you and your offering through compelling content.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

The Point

MARCH 6, 2013

The basic story is this: in February, Maker’s Mark announced that they would be reducing the alcohol content in their bourbon from 45 percent to 42 percent, ostensibly in order to boost supplies of its product to meet high consumer demand. So what can B2B marketers learn from a contrite whiskey distiller? Let’s translate, shall we? .

Social Media 100

Social Media PR SIC Media 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

SWZD

NOVEMBER 29, 2017

If you have not, in short, the new version incorporates the idea that B2B decisions are usually made by buying teams, and calls these buying teams demand units. Selecting the right B2B marketing data fields enables you to target these groups effectively. The Most Useful B2B Marketing Data Fields.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Marketing Craftmanship

APRIL 19, 2012

Our cross-border solutions enable the HQ finance and HR teams to quickly and efficiently implement expansion plans, establish appropriate entities, get overseas employees paid, and navigate unfamiliar overseas tax codes and compliance regulations.”. Providing financial, tax and compliance services to companies in their international explansion.” (sic).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

JANUARY 10, 2010

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews.

Twitter 100

Twitter Tactics Tools Tips 100

B2B Marketing Directions

AUGUST 30, 2020

Image Source: The B2B Institute Three topics have dominated much of the conversation in B2B marketing circles over the past few years - technology, data, and content. Meanwhile, content marketing has become nearly ubiquitous. in B2B marketing.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Online Marketing Institute

MAY 24, 2009

Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Martech

OCTOBER 4, 2022

Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Digital events and their hybrid counterparts are, and are likely to continue to be, linchpins of B2B marketing. Companies in every sector scrambled to adapt to the new realities.

Enterprise Management 115

Enterprise Management Marketing Management Budget Programs SIC 115

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

SalesIntel

APRIL 22, 2022

B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Although firmographic data alone is insufficient to develop highly relevant content for your consumers, it’s a good start your segmentation process. Firmographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Although firmographic data alone is insufficient to develop highly relevant content for your consumers, it’s a good start your segmentation process. Firmographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

Choozle

JANUARY 20, 2020

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Biznology

MAY 7, 2015

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Editorial content written by experienced and established experts 32%. Content written by an industry organization 8%.

SIC 80

SIC Buy Process Webinar Metrics 80

PureB2B

MAY 22, 2018

If demographics are important for B2C business, firmographics are critical for B2B marketers. Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. Contact Information.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

If demographics are important for B2C business, firmographics are critical for B2B marketers. Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. Contact Information.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48