Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. content, creative assets, talk tracks) when they need it.”

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Intent Data Intent Marketing Analytics Tools Intent Signal 117

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Jan. NEW YORK, Jan.

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Account Based Marketing Gartner Marketing Report Multi-Channel 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Informing Content Based on Interest.

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Intent Data Top of Funnel Intent Lead Ranking 78

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Must Read: How to Collect B2B Intent Data?

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Intent Data Intent Work Management Marketing Management 62

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

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PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here?

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Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales.

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Intent Data Top of Funnel Intent Work Management 52

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

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Intent Data Lead Ranking Intent Relevance 134

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The conventional sales funnel has also changed for good.

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Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.

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Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group.

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Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

6sense

DECEMBER 8, 2021

Many business-to-business (B2B) sellers have adopted the Challenger sales model, which teaches sellers to educate, educate, educate through a process called “rational drowning.” To succeed, we have to make it easier for buyers, what Gartner Inc. Think about this in your content and how you serve up content to customers and prospects.

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Lead Ranking Intent Signal Act-On Lead Scoring 62

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web.

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Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. You will need to be able to collect and aggregate behavioral data from various sources, including website analytics, content consumption, and search data.

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

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B2B Sales Lead Ranking SEO Top of Funnel 40

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

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Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Data quality enables you to perform the most effective outreach, with targeted content, to the correct decision-makers at firms that are ready to buy now.

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Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Data quality enables you to perform the most effective outreach, with targeted content, to the correct decision-makers at firms that are ready to buy now.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software.

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Database Marketing PPC Work Management Marketing Management 45

Martech

MAY 16, 2023

Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better? Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Simply put, more content will not result in increased consumption or understanding.

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Marketing AI Top of Funnel B2B Intent Signal 94

Martech

MAY 16, 2023

Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better? Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Simply put, more content will not result in increased consumption or understanding.

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Marketing AI Top of Funnel B2B Intent Signal 96

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. 5 UpLead offers over 85 million B2B connections. Request Demo Clearbit G2 Rating: 4.4/5

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Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

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Intent Top of Funnel Intent Signal Intent Data 118

DemandBase

JUNE 16, 2020

Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams. What constitutes true ABM has not been clearly established — either by ABM vendors, or in the minds of B2B marketers. A B2B customer data platform. An Intuitive User Experience.

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DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. 5 UpLead offers over 85 million B2B connections. Request Demo Clearbit G2 Rating: 4.4/5

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Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Table of Contents: What is Account Based Marketing?

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Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts.

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Sales Management Enterprise Management Top of Funnel B2B Sales 62

Leadspace

NOVEMBER 5, 2020

This was once the concept for B2B marketers, who ended up purchasing dozens of tools over the course of years in what some have coined the “shiny object syndrome.” Gartner reports that marketers are only using 58% of their marketing technology stack. . The bigger your martech stack, the better. Not exactly.

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