Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Have highly specific content. Easy-to-digest.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Once again, an event page on Facebook can be useful for this. Image credit: CPS, Inc. Facilitating Conversations.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Slide 25: Google use is still higher than Facebook. Email is the #2 priority. Slide 35: Nearly one-third of U.S.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

APRIL 16, 2019

And I was doing a lot of work with Facebook ads. I saw that Facebook ads were really stagnating. Our blog and content marketing is number two. It’s channel partners like like HubSpot, where we’re integrated with their app ecosystem. Michael McCarthy: Very early on, our biggest channel was word of mouth.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. 2) HubSpot. HubSpot handles inbound holistically. 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6:

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

JUNE 29, 2021

Automation can play a powerful role in driving your B2B brand forward. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. B2B sales don’t happen overnight. Guest post by Natasha Lane.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook has 1.23

Stats 205

Stats Paid Content Facebook Demographics 205

Webbiquity

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. New Rule: Size doesn’t matter, the content does.&#. 4 Business Blogging Best Practices by HubSpot Blog. Share this on Facebook. Of course you do, or you wouldn’t be reading this. It was riveting. 7 ways to get more link love by iMedia Connection.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Image credit: The Oracle of Film. WordStream ). DrumUp Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. If you create viral video content that people like to watch, more of them will share them on social media. Guest post by Mitt Ray. But the biggest and best video network is YouTube. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

APRIL 4, 2017

As noted here previously, “85% (of B2B buyers) prefer text over video. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Visual and video content will become increasing important.” Showcase reviews: HubSpot, RazorSocial (Video). 3) Flipagram.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies. Express Writers ). TechClient ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

NOVEMBER 10, 2015

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Content ROI Is a Myth by HubSpot.

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

OCTOBER 6, 2020

THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Not only are iFrames a problem from content crawling standpoint, they can also slow down page loading time. Be active on social media, especially Facebook and Instagram.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Do consumers actually listen to brands?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s ” — Cent Muruganandam. Pricing: free.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. A Facebook post gives you the opportunity to entice fans even more by expanding your message to 150 characters. There are 60 million Facebook posts each day—but 188 billion email messages sent.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100